Karen Mangia Listen UP!

how to tune in to customers and turn down the noise

Engels | 177 pagina's | Wiley, Hoboken, New Jersey | 2021

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Jessica L. Rogers The digital marketing landscape

creating a synergistic consumer experience

Engels | 85 pagina's | Business Expert Press, New York, NY | 2021

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Martin Kihn | Chris O'Hara Customer data platforms

use people data to transform the future of marketing engagement

Engels | 227 pagina's | Wiley, Hoboken, New Jersey | 2021

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Ilenia Vidili Journey to centricity

a customer-centric framework for the era of stakeholder capitalism

Engels | 272 pagina's | Ilenia Vidili, [United Kingdom] | 2021

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Adrian Webster Tiny noticeable things

the secret weapon to making a difference in business

Engels | 253 pagina's | Wiley, Chichester | 2021

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Lara Penin Designing the invisible

an introduction to service design

Engels | 342 pagina's | Bloomsbury Visual Arts, London | 2018

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Anteneh Fantahunegn Sales staffs perception toward customer relationship management

Engels | 47 pagina's | LAP Lambert Academic Publishing, Beau Bassin, Mauritius | 2018

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Dan Tyre | Todd Hockenberry Inbound organization

how to build and strengthen your company's future using inbound principles

Engels | 244 pagina's | John Wiley & Sons, Inc, Hoboken, New Jersey | 2018

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Steve Lucas Engage to win

a blueprint for success in the engagement economy

Engels | 200 pagina's | Greenleaf Book Group Press, Austin, Texas | 2018

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Kevin Lund Conversation marketing

how to be relevant and engage your customer by speaking human

Engels | 230 pagina's | Career Press, Newburyport, MA | 2018

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David V. Lorenzo The 60 second sale

the ultimate system for building lifelong client relationships in the blink of an eye

Engels | 233 pagina's | Wiley, Hoboken, New Jersey | 2018

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Steve Goulding | Richard Abley Relationship management in banking

principles and practice

Engels | 381 pagina's | KoganPage, London, New York, NY | 2018

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Jeff Gothelf | Josh Seiden Sense & respond

how successful organizations listen to customers and create new products continuously

Introduction: A two-way conversation with the market -- Continuous uncertainty: everything's changing, all the time -- Sense and respond: continuous learning -- Why companies resist: overcoming obstacles and objections -- You are in the software business -- Plan for change and uncertainty -- Organize for collaboration -- Continuous everything: do less, more often -- Create a culture of continuous learning

Engels | 253 pagina's | Harvard Business Review Press, Boston, Massachusetts | 2017

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Asmamaw Dessie The effect of customer relationship marketing on customer retention

Engels | LAP Lambert Academic Publishing, Beau Bassin, Mauritius | 2017

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Karl Blanks | Ben Jesson Making websites win

apply the customer-centric methodology that has doubled the sales of many leading websites

Engels | 351 pagina's | Conversion Rate Experts, [New York, New York] | 2017

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Benjamin Owusu Edwin Service quality

think like a customer

Engels | 58 pagina's | Scholars' Press, Beau Bassin, Mauritius | 2017

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David Bowie | Francis Buttle | Maureen Brookes | Anastasia Mariussen Hospitality marketing

Engels | 410 pagina's | Routledge, London | 2017

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Eddie Yoon Superconsumers

a simple, speedy, and sustainable path to superior growth

Part 1. An introduction to superconsumers. -- 1. Making your best customers better -- part 2. How they did it. 2. Simple, speedy strategies to win : Great Snacks -- 3. Breaking the rules to win : Easy Grocery -- 4. Using superconsumers to create new categories : American Girl -- part 3. How you can do it -- 5. Building relationships -- 6. Influencing other customers -- 7. Finding opportunities and aligning your organization -- 8. Building a culture

Engels | 225 pagina's | Harvard Business Review Press, Boston, Massachusetts | 2017

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David Meerman Scott The new rules of sales and service

how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

Engels | 292 pagina's | Wiley, Hoboken, New Jersey | 2016

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Lars Birkholm Petersen | Ron Person | Christopher Nash Connect

how to use data and experience marketing to create lifetime customers

Handboek Customer Relationship Management.

Engels | 253 pagina's | Wiley, Hoboken, New Jersey | 2014

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