Zoekresultaten
Resultaat 21 - 40 (van 78)
Jörg Dietzel Touch
building your brand in the experience economy
Engels | 149 pagina's | Marshall Cavendish Business, Singapore | 2020
Gedrukt boek
Sean Pillot de Chenecey The post-truth business
how to rebuild brand authenticity in a distrusting world
Engels | 284 pagina's | Kogan Page Inspire, London | 2018
Gedrukt boek
Jacek Pogorzelski Managing brands in 4D
understanding perceptual, emotional, social and cultural branding
Engels | 229 pagina's | Emerald Publishing, United Kingdom | 2018
Gedrukt boek
Keith Glanfield Brand transformation
transforming firm performance by disruptive, pragmatic and achievable brand strategy
Engels | 224 pagina's | Routledge, Taylor & Francis Group, London | 2018
Gedrukt boek
Jenni Romaniuk Building distinctive brand assets
Engels | 186 pagina's | Oxford University Press, Australia | 2018
Gedrukt boek
David Taylor The brandgym
a practical workout to grow your brand in a digital age
Engels | 270 pagina's | RedDoor, [Burgess Hill, West Sussex] | 2017
Gedrukt boek
Stephen Bayley (1) Signs of life
(2) why brands matter
Engels | 189 pagina's | Circa, London | 2017
Gedrukt boek
Branding inside out
internal branding in theory and practice
Engels | 209 pagina's | KoganPage, London | 2017
Gedrukt boek
Jeff Rosenblum | Jordan Berg Friction
passion brands in the age of disruption
Engels | 238 pagina's | powerHouse Books, Brooklyn, NY | 2017
Gedrukt boek
Scott Stratten | Alison Kramer Unbranding
100 branding lessons for the age of disruption
Engels | 300 pagina's | Wiley, Hoboken, New Jersey | 2017
Gedrukt boek
Matt MacNabb A secret history of brands
the dark and twisted beginnings of the brand names we know and love
Chapter 1. Coca-Cola : the drug-addled drink -- Chapter 2. Hugo Boss : Nazi fashion -- Chapter 3. Henry Ford : the Jewish conspiracy -- Chapter 4. Adidas & Puma : cogs in the Nazi war machine -- Chapter 5. Chanel : Hitler's seductive spy -- Chapter 6. Bayer : heroin and genocide -- Chapter 7. Kellogg's : corn flakes and the war on sex -- Chapter 8. Winchester : guns to ghosts -- Chapter 9. Bakelite : killer plastic
Engels | 144 pagina's | Pen & Sword History, Barnsley, South Yorkshire | 2017
Gedrukt boek
Mahesh Gadekar Exploring relationship between product variants and brand loyalty
Engels | 68 pagina's | LAP Lambert Academic Publishing, Saarbrücken | 2016
Gedrukt boek
Byron Sharp How brands grow
what marketers don't know
Engels | 228 pagina's | Oxford University Press, Australia | 2016
Gedrukt boek
Jean-Noël Kapferer The new strategic brand management
creating and sustaining brand equity long term
Engels | 560 pagina's | Kogan Page, London [etc.] | 2008
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Natasha Courtenay-Smith #Stand out online
how to build a profitable and influential personal brand in the digital age
Engels | 260 pagina's | Piatkus, London | 2018
Gedrukt boek
Kevin Lund Conversation marketing
how to be relevant and engage your customer by speaking human
Engels | 230 pagina's | Career Press, Newburyport, MA | 2018
Gedrukt boek
Richard Rosenbaum-Elliott | Larry Percy | Simon Pervan Strategic brand management
Engels | 354 pagina's | Oxford University Press, Oxford | 2018
Gedrukt boek
Gerrie Lim Idol to icon
the creation of celebrity brands
Engels | 224 pagina's | CYAN ; Marshall Cavendish Business, London | 2005
Gedrukt boek
Joeri Van den Bergh | Mattias Behrer How cool brands stay hot
branding to Generation Y and Z
Engels | 287 pagina's | KoganPage, London | 2016
Gedrukt boek
Michael Evamy Logotype
It's all in the font -- More or less -- Alternative arrangements -- Colourful characters -- Carriers & corners -- East -- Symbolic
Engels | 336 pagina's | Laurence King Publishing, London, United Kingdom | 2016
Gedrukt boek