Zoekresultaten
Resultaat 41 - 60 (van 88)
Christiaan Rikkers | Ernst Consenheim | Jasmijn Prinssen | Willem Jan Rikkers New customer journey
Non-fictie
Engels | Duits | Russisch | 256 pagina's | JosDeVries The Retail Company BV, Maarssen | 2014
Gedrukt boek
C.H. Wylde How to collect continental China
Engels | 253 pagina's | Bell, London | 1907
Gedrukt boek
William Léwer The China collector
a guide to the porcelain of the English factories
Engels | 347 pagina's | Jenkins, London
Gedrukt boek
Trador | Christiaan Rikkers New retail relevance
Non-fictie
Engels | Duits | Spaans | Russisch | 271 pagina's | JosDeVries, The Retail Company, Maarssen | 2011
Gedrukt boek
Giep Franzen The SWOCC book of brand management models
Non-fictie
Engels | 320 pagina's | Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, Amsterdam | 2008
Gedrukt boek
Koen A.M. de Jong Private labels in Europe
trends and challenges for retailers and manufacturers
Non-fictie
Engels | 132 pagina's | International Private Label Consult, Vught | 2007
Gedrukt boek
Daan Muntinga | Stefan Bernritter Brand metrics that matter
Non-fictie
Engels | 92 pagina's | Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC, Amsterdam | 2017
Gedrukt boek
Lenny H. Pattikawa Modeling brand extension as a real option
how expectation, competition and financial constraints drive the timing of extensions
Non-fictie
Engels | 19 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2006
Gedrukt boek
J.M.G. Floor Branding a store
how to build successful retail brands in a changing marketplace
Non-fictie
Engels | 360 pagina's | BIS, Amsterdam | 2006
Gedrukt boek
Erasmus Research Institute of Management The impact of business-cycle fluctuations on private-label share
Non-fictie
Engels | 37 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2005
Gedrukt boek
H.J. van Heerde | Kristiaan Helsen | M.G. Dekimpe Managing product-harm crises
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2005
Gedrukt boek
Philip Hans Franses | Marco Vriens Advertising effects on awareness, consideration and brand choice using tracking data
Non-fictie
Engels | 19 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2004
Gedrukt boek
Peter C. Verhoef | F. Langerak | Bas Donkers Understanding brand and dealer retention in the new car market: the moderating role of brand type
Non-fictie
Engels | 48 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2004
Gedrukt boek
Ed J. Nijssen | Diana Hartman Consumer evaluations of brand extensions
an integration of previous research
Non-fictie
Engels | 10 pagina's | RIBES, Rotterdam Institute for Business Economic Studies, Rotterdam | 1994
Gedrukt boek
Rik Riezebos | M.W.P.M. Snellen Brand name changes
(an empirical study on factors that may influence consumers' willingness to buy a brand after a change in brand name)
Non-fictie
Engels | Rotterdam School of Management, Erasmus University, Rotterdam | 1993
Gedrukt boek
E.J. Kostelijk | K.J. Alsem Doing business with China
a marketing perspective
The current book of Marklinq is presenting a unique insight into the Chinese market by using both Western and Chinese perspectives. Visions with a fusion of both perspectives may not only enrich our understanding of the Chinese marketing and branding, but also provide a better guidance for a more globalized Chinese economy (Dr. Victor Yuan)
Non-fictie
Engels | 110 pagina's | Hanze University of Applied Sciences, Groningen | 2015
Gedrukt boek
Daan Muntinga Catching COBRAs
Non-fictie
Engels | 129 pagina's | SWOCC, Amsterdam | 2013
Gedrukt boek
Imo Muller Dual branding & verpakkingsdesign
typen samenwerkingsvormen en hun consequenties voor communicatie in verpakkingsdesign
Non-fictie
Engels | 100 pagina's | GVR/De Kennisconnectie, Amsterdam | 2007
Gedrukt boek
Peter C. Verhoef | Koen Pauwels Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Non-fictie
Engels | 32 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2005
Gedrukt boek
Guido Berens | C.B.M. van Riel | G.H. van Bruggen The added value of corporate brands: when do organizational associations affect product evaluations?
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek