• Christopher Potter The Earth gazers

  Engels | 456 pagina's | Head of Zeus, London | 2017

  Gedrukt boek

• Libby Jackson A galaxy of her own

  amazing stories of women in space

  Beschrijvingen met getekende portretten van vrouwelijke astronauten en van vrouwen die op een andere manier in de ruimtevaart werkzaam zijn of waren.

  Non-fictie

  Engels | 143 pagina's | Century, London | 2017

  Gedrukt boek

• Dale Lovell Native advertising

  the essential guide

  Engels | 227 pagina's | Kogan Page, London | 2017

  Gedrukt boek

• Jeff Rosenblum | Jordan Berg Friction

  passion brands in the age of disruption

  Engels | 238 pagina's | powerHouse Books, Brooklyn, NY | 2017

  Gedrukt boek

• Scott Stratten | Alison Stratten Unbranding

  100 branding lessons for the age of disruption

  Engels | 300 pagina's | Wiley, Hoboken, New Jersey | 2017

  Gedrukt boek

• Robert Jones Branding

  a very short introduction

  Engels | 136 pagina's | Oxford University Press, Oxford | 2017

  Gedrukt boek

• Stephen Bayley (1) Signs of life

  (2) why brands matter

  Engels | 189 pagina's | Circa, London | 2017

  Gedrukt boek

• Miles Young Ogilvy on advertising in the digital age

  Engels | 288 pagina's | Goodman, London | 2017

  Gedrukt boek

• Ferdinand Kofler Branded entertainment in the culture business

  music and brand partnerships

  Engels | 109 pagina's | AV Akademiker Verlag, Beau Bassin, Mauritius | 2017

  Gedrukt boek

• Branding inside out

  internal branding in theory and practice

  Engels | 209 pagina's | KoganPage, London | 2017

  Gedrukt boek

• Matt MacNabb A secret history of brands

  the dark and twisted beginnings of the brand names we know and love

  Chapter 1. Coca-Cola : the drug-addled drink -- Chapter 2. Hugo Boss : Nazi fashion -- Chapter 3. Henry Ford : the Jewish conspiracy -- Chapter 4. Adidas & Puma : cogs in the Nazi war machine -- Chapter 5. Chanel : Hitler's seductive spy -- Chapter 6. Bayer : heroin and genocide -- Chapter 7. Kellogg's : corn flakes and the war on sex -- Chapter 8. Winchester : guns to ghosts -- Chapter 9. Bakelite : killer plastic

  Engels | 144 pagina's | Pen & Sword History, Barnsley, South Yorkshire | 2017

  Gedrukt boek

• David Taylor The brandgym

  a practical workout to grow your brand in a digital age

  Engels | 270 pagina's | RedDoor, [Burgess Hill, West Sussex] | 2017

  Gedrukt boek

• 

  Philip Kotler | John T. Bowen | James C. Makens | Seyhmus Baloglu Marketing for hospitality and tourism

  Engels | 680 pagina's | Pearson Education Limited, Harlow | 2017

  Gedrukt boek

• Marcus Sheridan They ask, you answer

  a revolutionary approach to inbound sales, content marketing, and today's digital consumer

  Engels | 226 pagina's | Wiley, Hoboken, New Jersey | 2017

  Gedrukt boek

• Theodore Ziolkowski Cults and conspiracies

  a literary history

  Engels | 230 pagina's | Johns Hopkins University Press, Baltimore | 2017

  Gedrukt boek

• Mara Einstein Advertising

  what everyone needs to know®

  From advertising to marketing -- The business of advertising -- Consumer behavior -- Creative -- Advertising and society -- Media: advertising's everywhere -- Advertising in the digital age

  Engels | 229 pagina's | Oxford University Press, New York, NY | 2017

  Gedrukt boek

• Leslie M. Meier Popular music as promotion

  music and branding in the digital age

  Engels | 200 pagina's | Polity, Cambridge | 2017

  Gedrukt boek

• Jeff Gothelf | Josh Seiden Sense & respond

  how successful organizations listen to customers and create new products continuously

  Introduction: A two-way conversation with the market -- Continuous uncertainty: everything's changing, all the time -- Sense and respond: continuous learning -- Why companies resist: overcoming obstacles and objections -- You are in the software business -- Plan for change and uncertainty -- Organize for collaboration -- Continuous everything: do less, more often -- Create a culture of continuous learning

  Engels | 253 pagina's | Harvard Business Review Press, Boston, Massachusetts | 2017

  Gedrukt boek

• Katharina Lindby Andersen | Datis Khajeheian Blogging to advertise

  a consumer-centric model of online marketing

  Engels | 142 pagina's | LAP Lambert Academic Publishing, Beau Bassin, Mauritius | 2017

  Gedrukt boek

• David Hieatt Do open

  how a simple newsletter can transform your business (and it can)

  Engels | 156 pagina's | The Do Book Company, [London] | 2017

  Gedrukt boek

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