Zoekresultaten
Resultaat 161 - 180 (van 698)
Eric Waarts | Berend Wierenga | Ad Pruyn Research in competitive marketing behaviour
achievements and directions for progress
Non-fictie
Engels | Erasmus University, Rotterdam School of Management, Rotterdam | 1989
Gedrukt boek
Lee G. Cooper | Masao Nakanishi Market-share analysis
evaluating competitive marketing effectiveness
Non-fictie
Engels | 279 pagina's | Kluwer Academic Publishers, Boston, Dordrecht [etc.] | 1988
Gedrukt boek
Ben Bode | J. Koerts | A.R. Thurik Measuring the effects of retail marketing instruments using a switching model
Non-fictie
Engels | 23 pagina's | Economisch Instituut voor het Midden- en Kleinbedrijf, Zoetermeer | 1987
Gedrukt boek
J.D.P. Kasper | A. Kuylen | F.M. Spijkerman-van Zon The index of consumer sentiment
an indicator of future consumer behaviour?
Non-fictie
Engels | 21 pagina's | Faculty of Economics, Limburg University, Maastricht | 1986
Gedrukt boek
J. Verhulp Optimal marketing and purchasing decisions
managerial and organizational implications; paper presented at the Workshop on organizational buying behavior EIASM, Brussels, December 9-10, 1982
Non-fictie
Engels | 22 pagina's | Erasmus Universiteit, Rotterdam | 1983
Gedrukt boek
A.I.J.G. van Lin Grocery retail dynamics and store choice
Non-fictie
Engels | 202 pagina's | CentER, Tilburg University, Tilburg | 2014
Gedrukt boek
Carole Lamarque Influencers
Who are they? Where do you find them? And how do they light the fire?
Non-fictie
Engels | 151 pagina's | Lannoo Campus, Leuven | 2018
Gedrukt boek
Roland van der Vorst Contrarian branding
stand out by camouflaging the competition
Non-fictie
Engels | 190 pagina's | BIS Publishers, Amsterdam | 2017
Gedrukt boek
Mike Moser United we brand
how to create a cohesive brand that's seen, heard, and remembered
"Today's customers face a dizzying array of choices, whether they're buying a car, choosing a school, or contributing to a charity. As a result, brand is often the critical differentiating factor in a customer's decision-making process. - Yet for most companies, there is a yawning gap between how the brand is viewed within the company - and how it is perceived out in the world. - "Marketing veteran Mike Moser argues that the problem isn't that executives don't "get" their brand. - It's that they...
Non-fictie
Engels | 165 pagina's | Harvard Business School Press, Boston, MA | 2003
Gedrukt boek
Naomi Klein No logo
no space, no choice, no jobs
Polemiek tegen de hedendaagse, door de neoliberalische tijdgeest bevorderde invloed van het bedrijfsleven op de samenleving.
Non-fictie
Engels | 502 pagina's | Fourth Estate, London | 2010
Gedrukt boek
Martijn de Jong New survey methods: tools to dig for gold
Non-fictie
Engels | 44 pagina's | Erasmus Research Institute of Management, ERIM, Rotterdam | 2013
Gedrukt boek
Franciscus Theodorus Beke Consumer privacy: understanding the acceptance of consumer information collection
Non-fictie
Engels | 203 pagina's | Rijksuniversiteit Groningen, [Groningen] | 2018
Gedrukt boek
G. Liberali Learning with a purpose: the balancing acts of machine learning and individuals in the digital society
Non-fictie
Engels | 38 pagina's | Erasmus Research Institute of Management, Erasmus University Rotterdam, Rotterdam | 2018
Gedrukt boek
Ian S. Blackshaw Sports marketing agreements
legal, fiscal and practical aspects
Non-fictie
Engels | 516 pagina's | T.M.C. Asser Press, The Hague | 2012
Gedrukt boek
André M. Louw Ambush marketing and the mega-event monopoly
how laws are abused to protect commercial rights to major sporting events
Non-fictie
Engels | 761 pagina's | T.M.C. Asser Press, The Hague | 2012
Gedrukt boek
Leland Harden | Bob Heyman Digital engagement
internet marketing that captures customers and builds intense brand loyalty
Non-fictie
Engels | 244 pagina's | AMACOM, New York | 2009
Gedrukt boek
Koen A.M. de Jong Private label uncovered
taking retailer brands to the next level
Non-fictie
Engels | 144 pagina's | International Private Label Consult, Vught | 2011
Gedrukt boek
Martijn Laar Managing christmas trees
antecedents and performance consequences of product proliferation in the manufacturing industry in The Netherlands
Non-fictie
Engels | 180 pagina's | Laar], [Amersfoort | 2011
Gedrukt boek
David A. van der Pouw Kraan Managing your workforce as a competitive advantage
Non-fictie
Engels | 118 pagina's | Business Estate of Nyenrode, Breukelen | 2011
Gedrukt boek
Alina Todiras | P. Nijkamp | Saidas Rafijevas Innovative marketing strategies for national industrial flagships: brand repositioning for accessing upscale markets
Non-fictie
Engels | 27 pagina's | Vrije Universiteit, Faculty of Economics and Business Administration, Amsterdam | 2011
Gedrukt boek