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Resultaat 1 - 3 (van 3)
Berend Wierenga | W.F. van Raaij Consumentengedrag
theorie, analyse & toepassingen
Studie over economische, sociologische en psychologische aspecten van consumentengedrag
Non-fictie
Nederlands | 291 pagina's | Stenfert Kroese, Leiden [etc.] | 1987
Gedrukt boek
Johan van Rekom | Berend Wierenga Means-end relations: hierarchies or networks?
an inquiry into the (a)symmetry of means-end relations
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Berend Wierenga | Ad Pruyn | Eric Waarts The key to successful Euromarketing
standardization or customization?
Using a framework that incorporates notions from economics and consumer behavior, this paper examines the similarities and differences with respect to consumers and marketing infrastructure in the countries of the European Union. The conclusion is that there are tremendous differences in income levels and income spending patterns among the countries of the European Union and also major differences with respect to consumer values and lifestyles. Furthermore, the distribution and retailing environments...
Non-fictie
Engels | Erasmus Universiteit, Faculteit Bedrijfskunde, Rotterdam | 1990
Gedrukt boek