Zoekresultaten
Resultaat 1 - 20 (van 33)
Berend Wierenga An investigation of brand choice processes
Engels | 263 pagina's | Universitaire Pers, Rotterdam | 1974
Gedrukt boek
G.H. van Bruggen | Berend Wierenga When are CRM systems successful?
the perspective of the user and of the organization
Non-fictie
Engels | 49 pagina's | Erasmus Research Institute of Management, Rotterdam | 2005
Gedrukt boek
Niek A.P. Althuizen | Berend Wierenga The effectiveness of case-based reasoning
an application in sales promotion
Non-fictie
Engels | 17 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2003
Gedrukt boek
Wybe T. Popma | Eric Waarts | Berend Wierenga New product announcements as market signals
a content analysis in the DRAM chip industry
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2003
Gedrukt boek
Berend Wierenga | J.M. Soethoudt Suboptimality of sales promotions and improvement through channel coordination
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Mark Leenders | Berend Wierenga How the impact of integration of marketing and R&D differs depending on a firm's resources and its strategic scope
Non-fictie
Engels | 45 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Johan van Rekom | Berend Wierenga Means-end relations: hierarchies or networks?
an inquiry into the (a)symmetry of means-end relations
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Willem Smit | G.H. van Bruggen | Berend Wierenga Building stronger channel relationships through information sharing
an experimental study
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Mark Leenders | Berend Wierenga The effectiveness of different mechanisms for integrating marketing and R & D
Non-fictie
Engels | 35 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2001
Gedrukt boek
Yvonne M. van Everdingen | Berend Wierenga Intra-firm adoption decisions
departmental adoption of the common European currency
Non-fictie
Engels | 7 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2001
Gedrukt boek
Berend Wierenga | G.H. van Bruggen Marketing management support systems
principles, tools and implementation
Non-fictie
Engels | 341 pagina's | Kluwer Academic Publishers, Boston, Dordrecht [etc.] | 2000
Gedrukt boek
G.H. van Bruggen | A. Smidts | Berend Wierenga The powerful triangle of marketing data, managerial judgment, and marketing management support systems
Non-fictie
Engels | 31 pagina's | ERIM, Erasmus Research Institute of Management, Rotterdam | 2000
Gedrukt boek
Johan van Rekom | C.B.M. van Riel | Berend Wierenga Sensemaking from actions
deriving organization member's means and ends from their day-to-day behavior
Non-fictie
Engels | 42 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2000
Gedrukt boek
Mark Leenders | Berend Wierenga How and when the marketing-R&D interface affects the new product performance of companies
Non-fictie
Engels | 37 pagina's | Erasmus Universiteit Rotterdam, Faculteit Bedrijfskunde/Rotterdam School of Management, Rotterdam | 1999
Gedrukt boek
Yvonne M. van Everdingen | Berend Wierenga Intra-firm adoption and diffusion of innovations, with an application to the common European currency
Non-fictie
Engels | 34 pagina's | Erasmus Universiteit Rotterdam, Faculteit Bedrijfskunde/Rotterdam School of Management, Rotterdam | 1999
Gedrukt boek
Berend Wierenga | G.H. van Bruggen Drivers of success for marketing management support systems: towards a theory of marketing decision support
Non-fictie
Engels | 56 pagina's | Erasmus Universiteit Rotterdam, Faculteit Bedrijfskunde/Rotterdam School of Management, Rotterdam | 1998
Gedrukt boek
Christel D.G. Verstappen | G.A.L. van de Vorst | Berend Wierenga Cost, revenues and profits of sales promotion activities in a grocery channel
Non-fictie
Engels | 40 pagina's | Erasmus Universiteit Rotterdam, Faculteit Bedrijfskunde/Rotterdam School of Management, Rotterdam | 1998
Gedrukt boek
Berend Wierenga | G.H. van Bruggen Matching marketing management support systems and marketing problem-solving modes as the key to effective decision support
Non-fictie
Engels | 47 pagina's | Erasmus Universiteit Rotterdam, Faculteit Bedrijfskunde/Rotterdam School of Management, Rotterdam | 1997
Gedrukt boek
Berend Wierenga | Jack Kluytmans Prediction with neural nets in marketing time series data
Non-fictie
Engels | 34 pagina's | Erasmus Universiteit/Rotterdam School of Management, Faculteit Bedrijfskunde, Rotterdam | 1996
Gedrukt boek
Berend Wierenga | G.H. van Bruggen Marketing problem solving modes, marketing management support systems, and the match between the two
Non-fictie
Engels | 7 pagina's | Erasmus Universiteit/Rotterdam School of Management, Faculteit Bedrijfskunde, Rotterdam | 1996
Gedrukt boek