Martin Thomas | David Brain Crowd Surfing

"The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it. Many companies, however, just won't accept that things have...

Engels | 208 pagina's (1,7 MB) | A&C Black Business Information and Development, [London] | 2014

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