Zoekresultaten
Resultaat 1 - 12 (van 12)
Ed J. Nijssen Why satisfaction doesn't buy loyalty
the role of industry context effects
Non-fictie
Engels | 24 pagina's | 2001
Gedrukt boek
R.T. Frambach | Manoj K. Agarwal | Ed J. Nijssen Beyond the adoption/non-adoption dichotomy: the impact of innovation characteristics on potential adopters' transition through adoption process stages
Non-fictie
Engels | 32 pagina's | Vrije Universiteit, Amsterdam | 2002
Gedrukt boek
Ed J. Nijssen Creating customer value through strategic marketing planning
a management approach
Non-fictie
Engels | 152 pagina's | Kluwer Academic Publishers, Boston, Dordrecht [etc.] | 2001
Gedrukt boek
Ed J. Nijssen | Cees H. van Vliet Branding fresh food products, exploratory empirical evidence from the Netherlands
Non-fictie
Engels | 6 pagina's | RIBES, Rotterdam Institute for Business Economic Studies, Rotterdam | 1996
Gedrukt boek
Ed J. Nijssen | R.T. Frambach | S.A.C. van Loon The role of market research companies in the new product development process
Non-fictie
Engels | 20 pagina's | CMI, Centre for Market Driven Innovations, Rotterdam | 1996
Gedrukt boek
Ed J. Nijssen | Berend Wierenga | Yoram Wind Innovativeness as determinant of firms' financial performance: the view of the financial analyst
Non-fictie
Engels | 15 pagina's | CMI, Centre for Market Driven Innovations, Rotterdam | 1995
Gedrukt boek
Ed J. Nijssen | R.T. Frambach | Ashok Ashok Gupta The diffusion and adoption of tools and techniques to aid new product development
Non-fictie
Engels | 16 pagina's | CMI, Centre for Market Driven Innovations, Rotterdam | 1995
Gedrukt boek
Ed J. Nijssen | K.F.M. Lieshout Awareness, use and effectiveness of models and methods for new product development
Non-fictie
Engels | 25 pagina's | CMI, Centre for Market Driven Innovations, Rotterdam | 1994
Gedrukt boek
Ed J. Nijssen | Diana Hartman Consumer evaluations of brand extensions
an integration of previous research
Non-fictie
Engels | 10 pagina's | RIBES, Rotterdam Institute for Business Economic Studies, Rotterdam | 1994
Gedrukt boek
Ed J. Nijssen | Arthur R.L. Arbouw | H.R. Commandeur Accelerating new product development
an empirical test of a hierarchy of implementation
Non-fictie
Engels | 23 pagina's | CMI, Centre for Market Driven Innovations, Rotterdam | 1994
Gedrukt boek
Ed J. Nijssen Strategisch gedrag, planning en prestatie
een inductieve studie binnen de computerbranche
Non-fictie
Engels | Tilburg University, Department of Economics, Tilburg | 1991
Gedrukt boek
Ed J. Nijssen | Will Reijnders Macht als strategisch en tactisch marketinginstrument binnen de distributieketen
Non-fictie
Engels | Tilburg University, Tilburg | 1989
Gedrukt boek