Zoekresultaten
Resultaat 1 - 9 (van 9)
Eric Waarts Competition: an inspirational marketing tool
Non-fictie
Engels | Nederlands | 47 pagina's | Erasmus University Rotterdam, Rotterdam School of Management, Rotterdam | 2004
Gedrukt boek
Eric Waarts Analysing competitive links in marketing
a three-level perspective
Non-fictie
Engels | 235 pagina's | 1996
Gedrukt boek
Yvonne M. van Everdingen | Eric Waarts A multi-country study of the adoption of ERP systems
the effect of national culture
Non-fictie
Engels | 30 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2003
Gedrukt boek
Wybe T. Popma | Eric Waarts | Berend Wierenga New product announcements as market signals
a content analysis in the DRAM chip industry
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2003
Gedrukt boek
Mark Leenders | Eric Waarts Competitiveness of family businesses: distinguishing family orientation and business orientation
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2001
Gedrukt boek
Eric Waarts | Martin Carree | Berend Wierenga Full-information maximum likelihood estimation of brand positioning maps using supermarket scanning data
Non-fictie
Engels | Erasmus University, Rotterdam School of Management, Faculteit Bedrijfskunde, Rotterdam | 1992
Gedrukt boek
Berend Wierenga | Eric Waarts Empirical validity test of the defender model
Non-fictie
Engels | 16 pagina's | Erasmus Universiteit, Rotterdam School of Management, Rotterdam | 1991
Gedrukt boek
Berend Wierenga | Ad Pruyn | Eric Waarts The key to successful Euromarketing
standardization or customization?
Using a framework that incorporates notions from economics and consumer behavior, this paper examines the similarities and differences with respect to consumers and marketing infrastructure in the countries of the European Union. The conclusion is that there are tremendous differences in income levels and income spending patterns among the countries of the European Union and also major differences with respect to consumer values and lifestyles. Furthermore, the distribution and retailing environments...
Non-fictie
Engels | Erasmus Universiteit, Faculteit Bedrijfskunde, Rotterdam | 1990
Gedrukt boek
Eric Waarts | Berend Wierenga | Ad Pruyn Research in competitive marketing behaviour
achievements and directions for progress
Non-fictie
Engels | Erasmus University, Rotterdam School of Management, Rotterdam | 1989
Gedrukt boek