Zoekresultaten
Resultaat 1 - 4 (van 4)
Joost Loef Incongruity between ads and consumer expectations of advertising
Non-fictie
Engels | 150 pagina's | Thela Thesis], [Amsterdam | 2002
Gedrukt boek
Joost Loef | Peeter Verlegh Cognitive and affective consequences of two types of incongruent advertising
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Joost Loef | Gerrit Antonides | W.F. van Raaij The role of schema salience in ad processing and evaluation
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Joost Loef | Gerrit Antonides | W.F. van Raaij The effectiveness of advertising matching purchase motivation
an experimental test
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2001
Gedrukt boek