NAi Uitgevers City branding

image building & building images

In this era of 'experience economy' and the leisure industry, cities face increasing pressure to distinguish themselves. Ever since Frank Gehry put the city of Bilbao into the international spotlight with his design for the Guggenheim museum, architecture played a more and more important role within this competition between cities. City branding, the planned image or brand of a city, now forms a challenge for architects and urban planners. How do you position a city in a culture dominated by globalization?...

Non-fictie

Engels | Nederlands | 173 pagina's | NAi Uitgevers, Rotterdam | 2002

Gedrukt boek

NAi Uitgevers Fresh facts

de beste gebouwen van jonge architecten in Nederland

Non-fictie

Nederlands | Engels | 111 pagina's | NAi Uitgevers, Rotterdam | 2002

Gedrukt boek