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Thomas W. Hutchison | Amy Macy | Paul Allen Record label marketing
Information on corporate marketing processes. Marketing theory and "how to" practiced in marketing rooms. Marketing strategies for internet and new media are being analyzed and also markets for the international recording industry but also tour support and promotional touring. The future of the music business is done by looking at online developments, technological diffusion, and convergence and new markets are reshaping the industry.
Non-fictie
Engels | 410 pagina's | Focal, Burlington, MA [etc.] | 2006
Gedrukt boek