Zoekresultaten
Resultaat 1 - 3 (van 3)
Rik Riezebos Brand-added value
theory and empirical research about the value of brands to consumers
Non-fictie
Engels | 271 pagina's | Eburon, Delft | 1994
Gedrukt boek
Rik Riezebos Unravelling brand value: a conceptual model on consumer- and producer-based brand value
Non-fictie
Engels | 28 pagina's | Erasmus Universiteit/Rotterdam School of Management, Faculteit Bedrijfskunde, Rotterdam | 1995
Gedrukt boek
Rik Riezebos | M.W.P.M. Snellen Brand name changes
(an empirical study on factors that may influence consumers' willingness to buy a brand after a change in brand name)
Non-fictie
Engels | Rotterdam School of Management, Erasmus University, Rotterdam | 1993
Gedrukt boek