Zoekresultaten
Resultaat 1 - 2 (van 2)
Rik G.M. Pieters | Tammo H.A. Bijmolt The effect of duration, serial-position and competitive clutter on consumer memory for television advertising
an extension and a test of generalizability
Non-fictie
Engels | Katholieke Universiteit Brabant, Tilburg | 1994
Gedrukt boek
Tammo H.A. Bijmolt | Wayne S. DeSarbo | Michel Wedel FAMSCALE: a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Non-fictie
Engels | 30 pagina's | University of Groningen, Institute of Economic Research, Groningen | 1994
Gedrukt boek