Victoria de Grazia Irresistible empire

America's advance through twentieth-century Europe

The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia's brilliant account of how American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today.

Engels | The Belknap Press of Harvard University Press, Cambridge, London | 2006

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