Chris Outram Digital stractics

how strategy met tactics and killed the strategic plan

In today's digital economy, even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of start-ups). On the other hand, investors are less swayed by the excitement of "digital" and expect harder and more rigorous medium-term planning.

Non-fictie

Engels | 160 pagina's | Palgrave Macmillan, Basingstoke, Hampshire | 2016

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