Iliyana Stareva Inbound PR

the PR agency's manual to transforming your business with inbound

"The way we make decisions has fundamentally changed. We've become a lot more sophisticated and we feel empowered to go online, do our research, tweet at companies, and demand answers to our problems through the content we find. We don't want to be marketed at; we want the freedom to choose based on our own online experiences. Content is the name of the buying game today. Enter Inbound PR, where content meets measurement and helps PR people show the real ROI of their efforts in the new digital era....

Engels | 164 pagina's | Wiley, Hoboken, New Jersey | 2018

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