Zoekresultaten
Resultaat 1 - 20 (van 43)
Ad Pruyn Aller oogen gericht op Kwatta
over de gevaren van een myopische visie op marketingcommunicatie
Non-fictie
Nederlands | Engels | 36 pagina's | Universiteit Twente], [Enschede | 2002
Gedrukt boek
Jedid-Jah Jonker Target selection and optimal mail strategy in direct marketing
Non-fictie
Engels | 137 pagina's | Thela Thesis, [Amsterdam] | 2002
Gedrukt boek
Linda Harmina Teunter Analysis of sales promotion effects on household purchase behavior
Non-fictie
Engels | 269 pagina's | Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam, [Rotterdam] | 2002
Gedrukt boek
Joost Schouten Relationship commitment as the central focus within relationship marketing
the case of sport provider UM Sport
Non-fictie
Engels | 144 pagina's | Wetenschapswinkel, Universiteit Maastricht, Maastricht | 2002
Gedrukt boek
Synovate The naked consumer today
or an overview of why consumers really buy things, and what this means for marketing
Non-fictie
Engels | 219 pagina's | Garant, Antwerpen, Apeldoorn | 2003
Gedrukt boek
Peter C. Verhoef The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Onderzoekschool Systemen, Organisaties en Management Dynamic analysis of a marketing system based on aggregated and pooled store data
Non-fictie
Engels | 31 pagina's | University of Groningen, Groningen | 2002
Gedrukt boek
Society for Marketing Advances Essays by distinguished marketing scholars of the Society for Marketing Advances
Non-fictie
Engels | 220 pagina's | JAI, Amsterdam [etc.] | 2002
Gedrukt boek
Paul Postma The ultimate marketing machine
Non-fictie
Engels | 150 pagina's | Spectrum, Utrecht | 2005
Gedrukt boek
Berend Wierenga | J.M. Soethoudt Suboptimality of sales promotions and improvement through channel coordination
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
New directions in international advertising research
Non-fictie
Engels | 280 pagina's | JAI, Amsterdam [etc.] | 2002
Gedrukt boek
Mark Leenders | Berend Wierenga How the impact of integration of marketing and R&D differs depending on a firm's resources and its strategic scope
Non-fictie
Engels | 45 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Johan van Rekom | Berend Wierenga Means-end relations: hierarchies or networks?
an inquiry into the (a)symmetry of means-end relations
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Censydiam The naked consumer today
or an overview of why consumers really buy things, and what this means for marketing
Non-fictie
Engels | 206 pagina's | Garant, Antwerpen, Apeldoorn | 2002
Gedrukt boek
R.J.G.M. Lenders | L.F.A. van Zundert Forecasting-demand planning 2003
an overview of the vendors, developments and trends in the Dutch forecasting-demand planning market
Non-fictie
Engels | Cap Gemini Ernst & Young, Utrecht | 2002
Gedrukt boek
Ruth N. Bolton | Katherine N. Lemo | Peter C. Verhoef The theoretical underpinnings of customer asset management: a framework and propositions for future research
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Laurens Sloot | Peter C. Verhoef | Philip Hans Franses The impact of brand and category characteristics on consumer stock-out reactions
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
R.T. Frambach | Manoj K. Agarwal | Ed J. Nijssen Beyond the adoption/non-adoption dichotomy: the impact of innovation characteristics on potential adopters' transition through adoption process stages
Non-fictie
Engels | 32 pagina's | Vrije Universiteit, Amsterdam | 2002
Gedrukt boek
Jedid-Jah Jonker | Nanda Piersma | R. Potharst Direct mailing decisions for a Dutch fundraiser
Non-fictie
Engels | 22 pagina's | Econometric Institute, Rotterdam | 2002
Gedrukt boek
Jedid-Jah Jonker | Philip Hans Franses | Nanda Piersma Evaluating direct marketing campaigns; recent findings and future research topics
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek