Zoekresultaten
Resultaat 1 - 3 (van 3)
Rik G.M. Pieters | Jan-Benedict E.M. Steenkamp | Michel Wedel Issues in means-end chain theory
Non-fictie
Engels | 26 pagina's | Institute of Economic Research, Faculty of Economics, University of Groningen, Groningen | 1992
Gedrukt boek
Edward Rosbergen | Michel Wedel | Rik G.M. Pieters Analyzing visual attention to repeated print advertising using scanpath theory
Non-fictie
Engels | 40 pagina's | University of Groningen, Groningen | 1997
Gedrukt boek
Edward Rosbergen | Rik G.M. Pieters | Michel Wedel Undirected visual attention to advertising
a segment-level analysis
Non-fictie
Engels | 51 pagina's | University of Groningen], [Groningen | 1995
Gedrukt boek