Zoekresultaten
Resultaat 1 - 13 (van 13)
Michel Wedel | Wagner A. Kamakura Market segmentation
conceptual and methodological foundations
Non-fictie
Engels | 382 pagina's | Kluwer Academic Publishers, Boston, Dordrecht [etc.] | 2000
Gedrukt boek
Michel Wedel | Wagner A. Kamakura | Wayne S. DeSarbo Research note heterogeneous and nonproportional effects of marketing variables on brand switching
an application of a discrete time duration model
Non-fictie
Engels | 22 pagina's | Institute of Economic Research, University of Groningen, Groningen | 1993
Gedrukt boek
Rik G.M. Pieters | Jan-Benedict E.M. Steenkamp | Michel Wedel Issues in means-end chain theory
Non-fictie
Engels | 26 pagina's | Institute of Economic Research, Faculty of Economics, University of Groningen, Groningen | 1992
Gedrukt boek
Tammo H.A. Bijmolt | Michel Wedel An investigation into Multidimensional Scaling
task effects on similarity data and solutions of MAXSCAL
Non-fictie
Engels | 41 pagina's | University of Groningen, Groningen | 1993
Gedrukt boek
Marco Vriens | Michel Wedel | Tom Wilms Segmentation methods for metric conjoint analysis; a Monté Carlo comparison
Non-fictie
Engels | 39 pagina's | Institute of Economic Research, Faculty of Economics, University of Groningen, Groningen | 1992
Gedrukt boek
Wagner A. Kamakura | Michel Wedel A simulated likelihood latent variable approach for incomplete mixed outcome data
Non-fictie
Engels | 36 pagina's | University of Groningen, Groningen | 1998
Gedrukt boek
Edward Rosbergen | Michel Wedel | Rik G.M. Pieters Analyzing visual attention to repeated print advertising using scanpath theory
Non-fictie
Engels | 40 pagina's | University of Groningen, Groningen | 1997
Gedrukt boek
Wagner A. Kamakura | Michel Wedel Statistical data-fusion for cross-tabulation
Non-fictie
Engels | 35 pagina's | University of Groningen, Groningen | 1996
Gedrukt boek
Michel Wedel | Wayne S. DeSarbo Semiparametric estimation of (constrained) ultrametric trees
Non-fictie
Engels | 32 pagina's | University of Groningen, Groningen | 1996
Gedrukt boek
Edward Rosbergen | Rik G.M. Pieters | Michel Wedel Undirected visual attention to advertising
a segment-level analysis
Non-fictie
Engels | 51 pagina's | University of Groningen], [Groningen | 1995
Gedrukt boek
Michel Wedel | Marco Vriens | Wayne S. DeSarbo A maximum likelihood methodology for segmentation in conjoint models
Non-fictie
Engels | 18 pagina's | Institute of Economic Research, Faculty of Economics, University of Groningen, Groningen | 1991
Gedrukt boek
Michel Wedel The covariance matrix of mixture model parameter estimates using the EM algorithm when classes are well separated
Non-fictie
Engels | University of Groningen, Groningen | 1997
Gedrukt boek
Zsolt Sándor | Michel Wedel Differentiated Bayesian conjoint choice designs
Non-fictie
Engels | 4 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2003
Gedrukt boek