Zoekresultaten
Resultaat 1 - 18 (van 18)
G. Rustenburg Strategic marketing
a handbook for innovative thinking!
Non-fictie
Engels | 210 pagina's | Acco, Leuven, Den Haag | 2015
Gedrukt boek
Stefano Puntoni Embracing diversity
Non-fictie
Engels | 40 pagina's | Rotterdam School of Management, Erasmus University Rotterdam, Rotterdam | 2015
Gedrukt boek
Joris Merks Online brand identity
the ultimate guide to designing your (digital) branding strategy
Non-fictie
Engels | 300 pagina's | Boom, Amsterdam | 2017
Gedrukt boek
Writeclick Communications Surviving the new retail reality
what to learn from omnichannel champions?
Non-fictie
Engels | 77 pagina's | Kega, Sassenheim | 2015
Gedrukt boek
Koen A.M. de Jong Managing private labels
sharing knowledge from research and practice
Non-fictie
Engels | 208 pagina's | International Private Label Consult (IPLC), [Vught] | 2015
Gedrukt boek
Yufeng Huang Empirical analysis of consumer behavior
Non-fictie
Engels | 171 pagina's | CentER, Tilburg University, [Tilburg] | 2015
Gedrukt boek
Sha Zhang Customer loyalty & face concerns
differences between Eastern (Chinese) and Western (Dutch) consumers
Non-fictie
Engels | 146 pagina's | University of Groningen, Groningen | 2015
Gedrukt boek
E.J. Kostelijk The value compass
a study of consumer values and brand values
Non-fictie
Engels | 225 pagina's | University of Groningen, [Groningen] | 2015
Gedrukt boek
A multidisciplinary approach to service encounters
Non-fictie
Engels | 251 pagina's | Brill, Leiden | 2015
Gedrukt boek
Lisette de Vries Impact of social media on consumers and firms
Non-fictie
Engels | 134 pagina's | University of Groningen, Groningen | 2015
Gedrukt boek
Jörg Henseler Is the whole more than the sum of its parts?
on the interplay of marketing and design research
Non-fictie
Engels | 39 pagina's | University of Twente, [Enschede] | 2015
Gedrukt boek
E.J. Kostelijk | K.J. Alsem Doing business with China
a marketing perspective
The current book of Marklinq is presenting a unique insight into the Chinese market by using both Western and Chinese perspectives. Visions with a fusion of both perspectives may not only enrich our understanding of the Chinese marketing and branding, but also provide a better guidance for a more globalized Chinese economy (Dr. Victor Yuan)
Non-fictie
Engels | 110 pagina's | Hanze University of Applied Sciences, Groningen | 2015
Gedrukt boek
Joe Weinman Digital disciplines
attaining market leadership via the cloud, big data, social, mobile, and the internet of things
Praktische adviezen aan ondernemers over marketing via internet en sociale media.
Non-fictie
Engels | 375 pagina's | Wiley, Hoboken, New Jersey | 2015
Gedrukt boek
Edgar Keehnen Grey ocean strategy
agewise marketing for the mature consumer
Handboek marketing voor de vijftig plusser.
Non-fictie
Engels | 352 pagina's | Stili Novi Publishing, [Utrecht] | 2015
Gedrukt boek
Josèph H.A.M. Rodenberg | Antoinette Rijsenbilt Big boys, big egos and strategic intelligence
Non-fictie
Engels | 243 pagina's | Eburon Business, Delft | 2015
Gedrukt boek
Corné Dijkmans | Jeroen Vinkesteijn eMarketing to go!
online marketing in the commercial environment
Non-fictie
Engels | 260 pagina's | EDUPLAZA, [Leiden] | 2016
Gedrukt boek
M.W. Mosselman Introduction to international commercial and European law
a practical guide
This book covers the most important legal issues when conducting business abroad. The first part covers European law with a focus on the institutions of the European Union, the four freedoms and competition law. The second part focuses on individual international contracts. This part starts with the legal environment of the business transaction. The political and policy risks of doing business abroad are explained, as well as how they should be addressed. It continues with entry strategies in foreign...
Non-fictie
Engels | 506 pagina's | Paris Legal Publishers, Zutphen | 2015
Gedrukt boek
Philipp Teufel | Rainer Zimmermann Holistic retail design
reshaping shopping for the digital era
Theorie met betrekking tot het ontwerp van retailformats en shopping experiences.
Non-fictie
Engels | 399 pagina's | Frame Publishers, Amsterdam | 2015
Gedrukt boek