Zoekresultaten
Resultaat 1 - 19 (van 19)
Johannes Petrus Hendrikus Nillesen Services and advertising effectiveness
an empirical study of the Dutch health insurance market
Non-fictie
Engels | 238 pagina's | 1992
Gedrukt boek
Jean-Claude Usunier Marketing across cultures
Engels | 627 pagina's | Financial Times/Prentice Hall, Harlow, England [etc.] | 2000
Gedrukt boek
Jean-Claude Usunier | Julie Anne Lee Marketing across cultures
Theorie en praktijk van marketing waarbij rekening dient te worden gehouden met cultuurverschillen.
Non-fictie
Engels | 479 pagina's | Prentice Hall, Financial Times, Harlow [etc.] | 2009
Gedrukt boek
Jean-Noël Kapferer The new strategic brand management
creating and sustaining brand equity long term
Engels | 560 pagina's | Kogan Page, London [etc.] | 2008
Gedrukt boek
Michael Solomon Consumer behavior
buying, having, and being
Engels | 640 pagina's | Pearson, Harlow, England | 2020
Gedrukt boek
Novep Conference Organisers Improving business performance through training technologies
proceedings ETTE '92
Non-fictie
Engels | 296 pagina's | Novep, Amsterdam | 1992
Gedrukt boek
C. Ouwerkerk An extension of the two-way layout Friedman-test for detecting differences between several groups
Non-fictie
Engels | 11 pagina's | Erasmus University Rotterdam, Rotterdam | 1992
Gedrukt boek
Marty Monteiro Marketing
a systematical survey of the relationship between consumer and producer
Non-fictie
Engels | 97 pagina's | International Institute of Interdisciplinary Integration, Amsterdam | 1992
Gedrukt boek
Rik G.M. Pieters | Jan-Benedict E.M. Steenkamp | Michel Wedel Issues in means-end chain theory
Non-fictie
Engels | 26 pagina's | Institute of Economic Research, Faculty of Economics, University of Groningen, Groningen | 1992
Gedrukt boek
Marco Brouwer Service quality, service quality perception and perceptual differences between consumers, managers and contact personnel
Non-fictie
Engels | 23 pagina's | Erasmus University Rotterdam, Department of Marketing, Rotterdam | 1992
Gedrukt boek
Instituut voor Economisch Onderzoek A latent class Poisson regression model for heterogeneous count data with an application to direct mail
Non-fictie
Engels | 29 pagina's | Institute of Economic Research, Faculty of Economics, University of Groningen, Groningen | 1992
Gedrukt boek
Berend Wierenga Knowledge based systems in marketing
purpose, performance, perceptions and perspectives
Non-fictie
Engels | Erasmus Universiteit/Rotterdam School of Management, Faculteit Bedrijfskunde, Rotterdam | 1992
Gedrukt boek
Eric Waarts | Martin Carree | Berend Wierenga Full-information maximum likelihood estimation of brand positioning maps using supermarket scanning data
Non-fictie
Engels | Erasmus University, Rotterdam School of Management, Faculteit Bedrijfskunde, Rotterdam | 1992
Gedrukt boek
Eijte W. Foekens | P.S.H. Leeflang | Dick R. Wittink Asymmetric market share modeling with many competitive items using market level scanner data
Non-fictie
Engels | 88 pagina's | Institute of Economic Research, Faculty of Economics, University of Groningen, Groningen | 1992
Gedrukt boek
HAI-Europe Promoting health or pushing drugs?
a critical examination of marketing of pharmaceuticals
Non-fictie
Engels | 46 pagina's | Health Action International (HAI Europe), Amsterdam | 1992
Gedrukt boek
Marco Vriens | Michel Wedel | Tom Wilms Segmentation methods for metric conjoint analysis; a Monté Carlo comparison
Non-fictie
Engels | 39 pagina's | Institute of Economic Research, Faculty of Economics, University of Groningen, Groningen | 1992
Gedrukt boek
Marketing Associatie "Firework in the Far-East"
eindrapport studieproject 1992 Zuid-Korea & Taiwan
Non-fictie
Engels | 170 pagina's | Marketing Associatie, Rotterdam | 1992
Gedrukt boek
Jan Roelf Bult Target selection for direct marketing
semiparametric versus parametric discrete choice models
Non-fictie
Engels | 33 pagina's | Institute of Economic Research, Faculty of Economics, University of Groningen, Groningen | 1992
Gedrukt boek
Orville C. Walker (Jr.) | John W. Mullins Marketing strategy
a decision-focused approach
Non-fictie
Engels | 368 pagina's | McGraw-Hill/Irwin, New York, NY | 2014
Gedrukt boek