Zoekresultaten
Resultaat 1 - 8 (van 8)
International Federation of Library Associations and Institutions Adapting marketing to libraries in a changing and world-wide environment
Engels | Frans | 89 pagina's | Saur, München | 2000
Gedrukt boek
Emanuel Rosen The anatomy of buzz
creating word-of-mouth marketing
Engels | 303 pagina's | HarperCollins, London | 2001
Gedrukt boek
Kaj Philippe Nils Morel Consumers' reactions to ambiguous product information
the categorization of hybrid products
Non-fictie
Engels | 275 pagina's | Eburon, Delft | 2000
Gedrukt boek
Faith Popcorn EVEolution
the eight truths of marketing to women
With this book, and with her consultancy agency BrainReserve, Faith Popcorn aims to deliver insights into how and why women buy and relate to brands. Interwoven in the texts are statistics on the extent to which women drive spending, and investing, and create new businesses.
Engels | 272 pagina's | Hyperion, New York | 2000
Gedrukt boek
Arthur Asa Berger Ads, fads, and consumer culture
advertising's impact on American character and society
Engels | 167 pagina's | Rowman & Littlefield, Lanham, Md., [etc.] | 2000
Gedrukt boek
Russell S. Winer Marketing management
Non-fictie
Engels | 500 pagina's | Pearson Education, Inc., Upper Saddle River, New Jersey | 2007
Gedrukt boek
Naomi Klein No logo
no space, no choice, no jobs; taking aim at the brand bullies
Engels | 502 pagina's | Flamingo, London | 2000
Gedrukt boek
Naomi Klein No logo
no space, no choice, no jobs
Polemiek tegen de hedendaagse, door de neoliberalische tijdgeest bevorderde invloed van het bedrijfsleven op de samenleving.
Non-fictie
Engels | 502 pagina's | Fourth Estate, London | 2010
Gedrukt boek
2000