Zoekresultaten
Resultaat 1 - 20 (van 39)
J.H. Peters Service management
what's in a name
Non-fictie
Nederlands | Engels | 53 pagina's | Institute of Service Management/Institute of International Hospitality Management, Leeuwarden | 2000
Gedrukt boek
International Federation of Library Associations and Institutions Adapting marketing to libraries in a changing and world-wide environment
Engels | Frans | 89 pagina's | Saur, München | 2000
Gedrukt boek
Emanuel Rosen The anatomy of buzz
creating word-of-mouth marketing
Engels | 303 pagina's | HarperCollins, London | 2001
Gedrukt boek
Kaj Morel Consumers' reactions to ambiguous product information
the categorization of hybrid products
Non-fictie
Engels | 275 pagina's | Eburon, Delft | 2000
Gedrukt boek
Arthur Asa Berger Ads, fads, and consumer culture
advertising's impact on American character and society
Engels | 167 pagina's | Rowman & Littlefield, Lanham, Md., [etc.] | 2000
Gedrukt boek
European Marketing Academy Marketing in the new millennium
proceedings of the 29th EMAC Conference, May 23-26, 2000, Erasmus University Rotterdam
Non-fictie
Engels | 208 pagina's | Erasmus University Rotterdam, [Rotterdam] | 2000
Gedrukt boek
Peter C. Verhoef | Philip Hans Franses | J.C. Hoekstra The effect of relational constructs on relationship performance
does duration matter?
Non-fictie
Engels | 53 pagina's | ERIM, Erasmus Research Institute of Management, Rotterdam | 2000
Gedrukt boek
Faith Popcorn | L.A. Marigold EVEolution
the eight truths of marketing to women
With this book, and with her consultancy agency BrainReserve, Faith Popcorn aims to deliver insights into how and why women buy and relate to brands. Interwoven in the texts are statistics on the extent to which women drive spending, and investing, and create new businesses.
Engels | 272 pagina's | Hyperion, New York | 2000
Gedrukt boek
S.E. Chapman Condom social marketing evaluation
Non-fictie
Engels | 46 pagina's | TNO Prevention and Health, Public Health, Leiden | 2000
Gedrukt boek
J.P.M. Wouters Customer service as a competitive marketing instrument
an industrial supply chain perspective
Non-fictie
Engels | 264 pagina's | Technische Universiteit Eindhoven, Eindhoven | 2000
Gedrukt boek
Kyriakos Kyriakopoulos The market orientation of cooperative organizations
learning strategies and structures for integrating cooperative firm and members
Non-fictie
Engels | 168 pagina's | Van Gorcum, Assen | 2000
Gedrukt boek
Jim Sterne | Anthony Priore Email marketing
using email to reach your target audience and build customer relationships
Engels | 303 pagina's | Wiley, New York [etc.] | 2000
Gedrukt boek
D. Fok | Philip Hans Franses Forecasting market shares from models for sales
Non-fictie
Engels | 16 pagina's | ERIM, Erasmus Research Institute of Management, Rotterdam | 2000
Gedrukt boek
Hans van der Heijden Using the technology acceptance model to predict website usage
extensions and empirical test
Non-fictie
Engels | 24 pagina's | Vrije Universiteit, Amsterdam | 2000
Gedrukt boek
G.W.J. Hendrikse | C.P. Veerman Marketing co-operatives
an incomplete contracting perspective
Non-fictie
Engels | 13 pagina's | ERIM, Erasmus Research Institute of Management, Rotterdam | 2000
Gedrukt boek
G.W.J. Hendrikse | C.P. Veerman Marketing cooperatives and financial structure
a transaction costs economics analysis
Non-fictie
Engels | 15 pagina's | ERIM, Erasmus Research Institute of Management, Rotterdam | 2000
Gedrukt boek
W.A. Peeters Space marketing
a European perspective
Non-fictie
Engels | 339 pagina's | Microcosm Press, El Segundo, California | 2000
Gedrukt boek
D.A.G. Scheers M(a)stering the future services
the wholesale trade is facing a strategic choice
Non-fictie
Engels | 28 pagina's | Cap Gemini | 2000
Gedrukt boek
W.J. Bijman | G.W.J. Hendrikse | C.P. Veerman A marketing co-operative as a system of attributes
a case study of VTN/The Greenery International BV
Non-fictie
Engels | 11 pagina's | ERIM, Erasmus Research Institute of Management, Rotterdam | 2000
Gedrukt boek