Alina Wheeler Designing brand identity

an essential guide for the entire branding team

Engels | 324 pagina's | Wiley, Hoboken, New Jersey | 2018

Gedrukt boek

Stefan Hendrik Katrin Wuyts Partner selection in business markets

a structural embeddedness perspective

Non-fictie

Engels | 163 pagina's | Thela Thesis], [Amsterdam | 2003

Gedrukt boek

Rosalind Masterson | Nichola Phillips | David Pickton Marketing

an introduction

Engels | 542 pagina's | SAGE, Los Angeles | 2017

Gedrukt boek

Ed Peelen Customer relationship management

Engels | 433 pagina's | Financial Times/Prentice Hall, Harlow [etc.] | 2005

Gedrukt boek

Mike Moser United we brand

how to create a cohesive brand that's seen, heard, and remembered

"Today's customers face a dizzying array of choices, whether they're buying a car, choosing a school, or contributing to a charity. As a result, brand is often the critical differentiating factor in a customer's decision-making process. - Yet for most companies, there is a yawning gap between how the brand is viewed within the company - and how it is perceived out in the world. - "Marketing veteran Mike Moser argues that the problem isn't that executives don't "get" their brand. - It's that they...

Non-fictie

Engels | 165 pagina's | Harvard Business School Press, Boston, MA | 2003

Gedrukt boek

Sport and adventure tourism

Engels | 324 pagina's | Haworth Hospitality Press, New York [etc.] | 2003

Gedrukt boek

Dennis Fok Advanced econometric marketing models

Non-fictie

Engels | 189 pagina's | Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam, [Rotterdam] | 2003

Gedrukt boek

Philip Kotler Marketing insights from A to Z

80 concepts every manager needs to know

Beknopte bespreking van een aantal basisbegrippen op marketinggebied.

Non-fictie

Engels | 206 pagina's | Wiley & Sons, Hoboken, NJ | 2003

Gedrukt boek

Edgar A. Falk 1001 ideas to create retail excitement

Gids voor ondernemers in de detailhandel met strategieën om meer nieuwe klanten te werven en te behouden.

Non-fictie

Engels | 302 pagina's | Prentice Hall, New York, NY [etc.] | 2003

Gedrukt boek

Fotomuseum Den Haag Section one

Foto's van jonge kunstfotografen.

Non-fictie

Engels | Nederlands | 112 pagina's | Solar Initiative, Amsterdam | 2003

Gedrukt boek