Zoekresultaten
Resultaat 1 - 20 (van 28)
Marc Frederik Goedkoop Corporate account management
generating corporate value
Non-fictie
Engels | 353 pagina's | 2004
Gedrukt boek
Marieke de Mooij Consumer behavior and culture
consequences for global marketing and advertising
Engels | 345 pagina's | Sage Publications, Thousand Oaks, CA [etc.] | 2004
Gedrukt boek
Michel A. Jansen Brand alliances
building strong brands together
Non-fictie
Engels | 96 pagina's | Kluwer, Amsterdam | 2004
Gedrukt boek
Gerald Albaum | Edwin Duerr International marketing and export management
Engels | 706 pagina's | Prentice Hall Financial Times, Harlow [etc.] | 2008
Gedrukt boek
Philip Kotler Ten deadly marketing sins
signs and solutions
Engels | 152 pagina's | Wiley, Hoboken, NJ | 2004
Gedrukt boek
David Bowie | Francis Buttle Hospitality marketing
an introduction
Engels | 350 pagina's | Elsevier Butterworth-Heinemann, Oxford [etc.] | 2004
Gedrukt boek
Guido Berens Corporate branding: the development of corporate associations and their influence on stakeholder reactions
Non-fictie
Engels | 221 pagina's | Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam, [Rotterdam] | 2004
Gedrukt boek
Katrijn Gielens | M.G. Dekimpe How to seize a window of opportunity: the entry strategy of retail firms into transition economies
Non-fictie
Engels | 4 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2004
Gedrukt boek
Danny Pimentel Claro Managing business networks and buyer-supplier relationships
how information obtained from the business network affects trust, transaction specific investments, collaboration and performance in the Dutch potted plant and flower industry
Non-fictie
Engels | 196 pagina's | 2004
Gedrukt boek
B.G.C. Dellaert | Stefan Stremersch Consumer preferences for mass customization
Non-fictie
Engels | 42 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2004
Gedrukt boek
A. van Riel | Charles Pahud de Mortanges | S. Streukens Antecedents of industrial brand equity: an empirical study
Non-fictie
Engels | 19 pagina's | METEOR, Maastricht research school of Economics of TEchnology and ORganizations, Maastricht | 2004
Gedrukt boek
H.J. van Heerde | M.G. Dekimpe | Wiliam P. Putsis (jr.) Marketing models and the Lucas critique
Non-fictie
Engels | 20 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2004
Gedrukt boek
Steffen Jørgensen | Georges Zaccour Differential games in marketing
Non-fictie
Engels | 176 pagina's | Kluwer Academic Publishers, Boston, Dordrecht [etc.] | 2004
Gedrukt boek
Jan Middelkamp | Peter Wolfhagen | J. Steenbergen Member retention in fitnessclubs
practical retention tools for managers
Non-fictie
Engels | 139 pagina's | BlackBoxFitness, Nijmegen | 2013
Gedrukt boek
Frederieke van Perlo-ten Kleij Contributions to multivariate analysis with applications in marketing
Non-fictie
Engels | 257 pagina's | Labyrint Publications, Ridderkerk | 2004
Gedrukt boek
Albert van Dijk Studies in local marketing
Non-fictie
Engels | 165 pagina's | Labyrint Publications, Ridderkerk | 2004
Gedrukt boek
Marije L. Teerling | Eelko Huizingh How about integration: the impact of online activities on store satisfaction and loyalty
Non-fictie
Engels | 35 pagina's | University of Groningen, Groningen | 2004
Gedrukt boek
Jorna Leenheer The adoption and effectiveness of loyalty programs in retailing
Non-fictie
Engels | 180 pagina's | Center for Economic Research, Tilburg University, [Tilburg] | 2004
Gedrukt boek
Angelique Hubertine Brummans Adoption and diffusion of EDI in multilateral networks of organizations
a study on adoption and diffusion of EDI in the Dutch insurance industry
Non-fictie
Engels | 213 pagina's | Thela Thesis], [Amsterdam | 2004
Gedrukt boek
C.K. Prahalad | Venkat Ramaswamy The future of competition
co-creating unique value with customers
Visie op strategisch management en concurrentie, waarbij de toegevoegde waarde van een product of dienstverlening door een bedrijf wordt gecreëerd in nauwe samenwerking met de afnemers.
Non-fictie
Engels | 257 pagina's | Harvard Business School Press, Boston, MA | 2004
Gedrukt boek