Chris Anderson The long tail

why the future of business is selling less of more

Engels | 238 pagina's | Hyperion, New York | 2006

Gedrukt boek

Bonita M. Kolb Tourism marketing for cities and towns

using branding and events to attract tourists

Handboek toeristische marketing.

Non-fictie

Engels | 310 pagina's | Elsevier/Butterworth-Heinemann, Amsterdam [etc.] | 2006

Gedrukt boek

Thomas W. Hutchison Record label marketing

Information on corporate marketing processes. Marketing theory and "how to" practiced in marketing rooms. Marketing strategies for internet and new media are being analyzed and also markets for the international recording industry but also tour support and promotional touring. The future of the music business is done by looking at online developments, technological diffusion, and convergence and new markets are reshaping the industry.

Non-fictie

Engels | 410 pagina's | Focal, Burlington, MA [etc.] | 2006

Gedrukt boek

Andy Sernovitz Word of mouth marketing

how smart companies get people talking

Monografie waarin wordt aangetoond dat 's werelds meest gerespecteerde en winstgevende ondernemingen hun beste klanten krijgen via mond-tot-mond reclame.

Non-fictie

Engels | 206 pagina's | Kaplan Publishing, New York, NY | 2009

Gedrukt boek

World wide work

filtering of online content in a globalized world

Non-fictie

Engels | 238 pagina's | VU University Press, Amsterdam | 2006

Gedrukt boek

Da Vinci Instituut, Centrum voor Wetenschapscommunicatie Science and the power of TV

Non-fictie

Engels | 184 pagina's | VU University Press ; Da Vinci Institute, Amsterdam | 2006

Gedrukt boek

Clotaire Rapaille The culture code

an ingenious way to understand why people around the world buy and live as they do

Engels | 213 pagina's | Broadway Books, New York, NY | 2006

Gedrukt boek