Daniel H. Pink Drive

the surprising truth about what motivates us

Most people believe that the best way to motivate is with rewards like money-- the carrot-and-stick approach. That's a mistake, says Daniel H. Pink. In this provocative and persuasive book, Pink asserts that the secret to high performance and satisfaction at work, at school, and at home is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch...

Non-fictie

Engels | 260 pagina's | Riverhead Books, New York | 2011

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