Zoekresultaten
Resultaat 1 - 11 (van 11)
Leo van der Aalst TMap Next
Business Driven Test Management
"Business Driven Test Management (BDTM) This book offers business and IT managers insight into the possibilities of exerting increased business control of the test process: Business Driven Test Management (BDTM). The concept of BDTM prioritises the result and gives the client of the test process (whether a business or IT manager) the ability to manage the risk coverage, lead time and cost of the test process in both the planning and the execution phases. The book also contains an introduction to...
Non-fictie
Engels | 256 pagina's (ePub2, 1,5 MB) | Sogetibooks, Vianen UT | 2013
E-book
John Weich Storytelling on steroids
Non-fictie
Engels | 176 pagina's | BIS Publishers, Amsterdam | 2013
Gedrukt boek
Roland van der Vorst Contrarian branding
stand out by camouflaging the competition
Non-fictie
Engels | 190 pagina's | BIS Publishers, Amsterdam | 2017
Gedrukt boek
Perry Marshall 80/20 Sales and marketing
the definitive guide to working less and making more
Engels | 230 pagina's | Entrepeneur Press, [New York, NY] | 2019
Gedrukt boek
Paul Lancaster | Barbara Findlay Schenck Small business marketing for dummies®
Praktisch handboek over marketing voor ondernemers in het midden- en kleinbedrijf.
Non-fictie
Engels | 358 pagina's | John Wiley & Sons, Ltd., Chichester, West Sussex | 2013
Gedrukt boek
Benjamin Owusu Edwin Service quality
think like a customer
Engels | 58 pagina's | Scholars' Press, Beau Bassin, Mauritius | 2017
Gedrukt boek
Carlos Martínez Onaindía | Brian Resnick Designing B2B brands
lessons from Deloitte and 195,000 brand managers
Aan de hand van voorbeelden van Deloitte wordt uitgelegd hoe je een merk neer zet in de markt
Non-fictie
Engels | 209 pagina's | Wiley, New Jersey | 2013
Gedrukt boek
Chris Boudreaux The most powerful brands on earth
how to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media
Handboek merkmanagement.
Non-fictie
Engels | 215 pagina's | Prentice Hall, Upper Sadle River, NJ | 2013
Gedrukt boek
Kotler | Bowen | Makens Marketing for hospitality and tourism
Handboek toeristische marketing.
Engels | 630 pagina's | Pearson®, Harlow | 2013
Gedrukt boek
Ian H. Gordon Managing the new customer relationship
strategies to engage the social customer and build lasting value
Non-fictie
Engels | 327 pagina's | Wiley, Hoboken, NJ | 2013
Gedrukt boek
Eric V. Holtzclaw Laddering
unlocking the potential of consumer behavior
Handboek voor marketing- en productieontwikkelingteams dat inzicht geeft in consumentengedrag.
Non-fictie
Engels | 208 pagina's | Wiley, Hoboken, New Jersey | 2013
Gedrukt boek
2013