Hanan Challouki Inclusive Communication

Everything you need to know to reach a diverse audience

In an increasingly diverse society, companies and governments are constantly looking for ways to communicate efficiently and broaden their target audience. The difference between the diversity in society and the lack of it in the majority of sectors is enormous. Companies are increasingly aware of the potential of diverse target groups and want to know how to reach them effectively. However, in-house communication teams and creative agencies lack the necessary expertise to achieve this. With this...

Engels | 160 pagina's (ePub2, 2,8 MB) | Pelckmans, Edegem | 2022

E-book

Johan Verbeke Diplomatic skills

The Basics

Whether you're negotiating a deal, giving a presentation, or conducting a challenging discussion, diplomatic skills are invaluable. Diplomats are skilled practitioners when it comes to negotiation, public speaking and debating. But these skills aren't exclusive to diplomats, they are essential for professionals across various fields. This book reviews these and other skills in depth, highlighting their universal applicability. Ultimately, we are reminded that we're all diplomats in our own way, influencing...

Engels | 232 pagina's (ePub3, 2,6 MB) | BORGERHOFF & LAMBERIGTS, Brussel | 2022

E-book

Koen Van den Eeckhout Powerful charts

the art of creating clear, correct and beautiful data visuals

Charts are an excellent way to share complex ideas or large amounts of data with your audience. But they are also hard to make: which chart works best in which situation - and why? What color scheme should you use to strengthen your message? What are some common pitfalls to avoid? How can you add the perfect title, labels, legend and caption? And how do you move beyond a boring pie or bar chart? Powerful Charts explains how basic design and communication principles help you decide which chart type...

Engels | 200 pagina's (ePub2, 19 MB) | Owl Press, Ghent | 2022

E-book

Oliver Pott Visible!

attracting customers in a distracted world

Engels | 213 pagina's | Campus Verlag, Frankfurt | 2023

Gedrukt boek

Robert Glazer | Matt Wool Moving to outcomes

why partnerships are the future of marketing

Engels | 205 pagina's | Simple Truths, Naperville, Illinois | 2022

Gedrukt boek

Steven G. Soechtig Make your brand matter

experience-driven solutions to capture customers and keep them loyal

Engels | 206 pagina's | Wiley, Hoboken, New Jersey | 2022

Gedrukt boek

David A. Yovanno The partnership economy

how modern businesses find new customers, grow revenue, and deliver exceptional experiences

Engels | 269 pagina's | Wiley, Hoboken, New Jersey | 2022

Gedrukt boek

Wim Vermeulen Speak up now!

marketing in times of climate crises

Hoe bedrijven op een geloofwaardige manier kunnen communiceren over duurzaamheid. Het laat zien hoe je als bedrijf kunt zorgen dat je boodschap over duurzaamheid echt overkomt bij het publiek.

Non-fictie

Engels | 205 pagina's | Lannoo Campus, Leuven, Amsterdam | 2022

Gedrukt boek