Zoekresultaten
Resultaat 1 - 16 (van 16)
Michael Solomon Consumer behavior
buying, having, and being
Engels | 640 pagina's | Pearson, Harlow, England | 2020
Gedrukt boek
Tjaco H. Walvis Branding with brains
the science of getting customers to choose your company
Inleiding tot de psychologie van marketing.
Non-fictie
Engels | 244 pagina's | Prentice Hall. Financial Times, Harlow [etc.] | 2010
Gedrukt boek
Mark Earls Copy, copy, copy
how to do smarter marketing by using other people's ideas
Innovatie komt voort uit het (onbewust) overnemen en verbeteren van bestaande vindingen. Oftwel, niet de echte uitvinders zijn succesvol, maar degenen die het beste kopiëren.
Engels | 198 pagina's | Wiley, Chichester, West Sussex | 2015
Gedrukt boek
Kit Yarrow Decoding the new consumer mind
how and why we shop and buy
Uiteenzetting over hoe marketeers in moeten spelen op de veranderingen in de psychologie achter het winkel- en koopgedrag door de technologische veranderingen van de laatste tien jaar.
Engels | 214 pagina's | Jossey-Bass™, A Wiley Brand, San Francisco, CA | 2015
Gedrukt boek
Marieke de Mooij Consumer behavior and culture
consequences for global marketing and advertising
Engels | 345 pagina's | Sage Publications, Thousand Oaks, CA [etc.] | 2004
Gedrukt boek
Gerald Zaltman How customers think
essential insights into the mind of the market
Engels | 323 pagina's | Harvard Business School Press, Boston, MA | 2003
Gedrukt boek
Michael Solomon | Søren Askegaard | Margaret K. Hogg | Gary J. Bamossy Consumer behaviour
A European Perspective
Non-fictie
Engels | 612 pagina's | Pearson, Harlow, England, London, New York | 2019
Gedrukt boek
Chuck Hemann | Ken Burbary Digital marketing analytics
making sense of consumer data in a digital world
Engels | 252 pagina's | Pearson, [New York] | 2018
Gedrukt boek
Constantinos Pantidos Living brands
how biology & neuroscience shape consumer behaviour & brand desirability
Engels | 453 pagina's | LID, London | 2018
Gedrukt boek
Huub van Osch Different brains
different approaches
Non-fictie
Engels | 192 pagina's | BIS Publishers, Amsterdam | 2016
Gedrukt boek
Sharon Beder This little kiddy went to market
the corporate capture of childhood
Engels | 307 pagina's | Pluto Press, London [etc.] | 2009
Gedrukt boek
Synovate The naked consumer today
or an overview of why consumers really buy things, and what this means for marketing
Non-fictie
Engels | 219 pagina's | Garant, Antwerpen, Apeldoorn | 2003
Gedrukt boek
Arthur Asa Berger Ads, fads, and consumer culture
advertising's impact on American character and society
Engels | 167 pagina's | Rowman & Littlefield, Lanham, Md., [etc.] | 2000
Gedrukt boek
Faith Popcorn | L.A. Marigold EVEolution
the eight truths of marketing to women
With this book, and with her consultancy agency BrainReserve, Faith Popcorn aims to deliver insights into how and why women buy and relate to brands. Interwoven in the texts are statistics on the extent to which women drive spending, and investing, and create new businesses.
Engels | 272 pagina's | Hyperion, New York | 2000
Gedrukt boek
Motivational marketing research revisited
Non-fictie
Engels | 222 pagina's | Garant, Leuven, Apeldoorn | 1999
Gedrukt boek
Hellmut Schütte Consumer behavior in Asia
Engels | 275 pagina's | New York University Press, New York | 1998
Gedrukt boek