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Theo Araujo | Ward van Zoonen | Claartje ter Hoeven Automated 1-2-1 Communication
SUMMARY "This book aims to shed light on how brands can make strategic use of conversational agents in automated interactions with consumers, with a focus on chatbots combine key findings from earlier academic research with learnings derived from interviews with 21 managers and developers working for organisations using this technology in the Netherlands, therby mapping what is known so far - both in academic research and in practice."
Non-fictie
Engels | 82 pagina's | Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC, Amsterdam | 2019
Gedrukt boek