Zoekresultaten
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Ben Chodor | Gabriella Cyranski Transitioning to virtual and hybrid events
how to create, adapt, and market an engaging online experience
Engels | 193 pagina's | Wiley, Hoboken, New Jersey | 2021
Gedrukt boek
Ward Rennen CityEvents
place selling in a media age
Thesis addresses the question how cities have been raising their profile internationally by hosting large international events throughout the twentieth century. It explores this question by introducing the City-Event model. This model allows for the study of large international events from a threefold perspective, analytically integrating the roles of the media, host cities and event owners with each other. By means of this model, developments and transformations in the hosting of events are reconstructed...
Non-fictie
Engels | 275 pagina's | Vossiuspers UvA, [Amsterdam] | 2007
Gedrukt boek