Zoekresultaten
Resultaat 1 - 3 (van 3)
Alina Wheeler Designing brand identity
an essential guide for the entire branding team
Engels | 324 pagina's | Wiley, Hoboken, New Jersey | 2018
Gedrukt boek
Mike Moser United we brand
how to create a cohesive brand that's seen, heard, and remembered
"Today's customers face a dizzying array of choices, whether they're buying a car, choosing a school, or contributing to a charity. As a result, brand is often the critical differentiating factor in a customer's decision-making process. - Yet for most companies, there is a yawning gap between how the brand is viewed within the company - and how it is perceived out in the world. - "Marketing veteran Mike Moser argues that the problem isn't that executives don't "get" their brand. - It's that they...
Non-fictie
Engels | 165 pagina's | Harvard Business School Press, Boston, MA | 2003
Gedrukt boek
André Platteel Margeting: inventing a different marketing language
Filosofische en artistieke beschouwing over de veranderende relatie tussen consumenten en merken in een moderne beeldcultuur en de wijze waarop marketeers daarop kunnen inspelen.
Non-fictie
Engels | 512 pagina's | Episode Publishers, Rotterdam | 2003
Gedrukt boek