Zoekresultaten
Resultaat 1 - 7 (van 7)
Paul Arden It's not how good your are, it's how good you want to be
Engels | 128 pagina's | Phaidon, London [etc.] | 2003
Gedrukt boek
Rosalind Masterson | Nichola Phillips | David Pickton Marketing
an introduction
Engels | 542 pagina's | SAGE, Los Angeles | 2017
Gedrukt boek
Alina Wheeler Designing brand identity
an essential guide for the entire branding team
Engels | 324 pagina's | Wiley, Hoboken, New Jersey | 2018
Gedrukt boek
Tom Reichert The erotic history of advertising
Historisch overzicht van het gebruik van seks en erotiek in de reclame vanaf de negentiende eeuw tot heden.
Non-fictie
Engels | 403 pagina's | Prometheus Books, Amherst, NY | 2003
Gedrukt boek
Philip Kotler Marketing insights from A to Z
80 concepts every manager needs to know
Beknopte bespreking van een aantal basisbegrippen op marketinggebied.
Non-fictie
Engels | 206 pagina's | Wiley & Sons, Hoboken, NJ | 2003
Gedrukt boek
Mike Moser United we brand
how to create a cohesive brand that's seen, heard, and remembered
"Today's customers face a dizzying array of choices, whether they're buying a car, choosing a school, or contributing to a charity. As a result, brand is often the critical differentiating factor in a customer's decision-making process. - Yet for most companies, there is a yawning gap between how the brand is viewed within the company - and how it is perceived out in the world. - "Marketing veteran Mike Moser argues that the problem isn't that executives don't "get" their brand. - It's that they...
Non-fictie
Engels | 165 pagina's | Harvard Business School Press, Boston, MA | 2003
Gedrukt boek
André Platteel Margeting: inventing a different marketing language
Filosofische en artistieke beschouwing over de veranderende relatie tussen consumenten en merken in een moderne beeldcultuur en de wijze waarop marketeers daarop kunnen inspelen.
Non-fictie
Engels | 512 pagina's | Episode Publishers, Rotterdam | 2003
Gedrukt boek