Zoekresultaten
Resultaat 1 - 2 (van 2)
Tammo H.A. Bijmolt | Michel Wedel The influence of involvement on brand dissimularities and MLMDS solutions
Non-fictie
Engels | 15 pagina's | University of Groningen, Faculty of Economics, Institute of Economic Research, Groningen | 1993
Gedrukt boek
Tammo H.A. Bijmolt | Wayne S. DeSarbo | Michel Wedel FAMSCALE: a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Non-fictie
Engels | 30 pagina's | University of Groningen, Institute of Economic Research, Groningen | 1994
Gedrukt boek