Zoekresultaten
Resultaat 1 - 4 (van 4)
Jedid-Jah Jonker | Philip Hans Franses | Nanda Piersma Evaluating direct marketing campaigns; recent findings and future research topics
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Prasad A. Naik | Nanda Piersma Understanding the role of marketing communications in direct marketing
Non-fictie
Engels | 29 pagina's | Econometric Institute, Rotterdam | 2002
Gedrukt boek
Nanda Piersma | Jedid-Jah Jonker Determining the direct mailing frequency with dynamic stochastic programming
Non-fictie
Engels | 24 pagina's | Econometric Institute, Rotterdam | 2000
Gedrukt boek
Jedid-Jah Jonker | Nanda Piersma | Dirk Van den Poel Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Non-fictie
Engels | 27 pagina's | Econometric Institute, Erasmus University Rotterdam, Rotterdam | 2002
Gedrukt boek