Zoekresultaten
Resultaat 1 - 20 (van 68)
Garth Hallberg All consumers are not created equal
the differential marketing strategy for brand loyalty and profits
Engels | 320 pagina's | Wiley, New York, [N.Y., etc.] | 1995
Gedrukt boek
Jan Roelf Bult Target selection for direct marketing
Non-fictie
Engels | 155 pagina's | 1993
Gedrukt boek
David Jobber | Geoffrey A. Lancaster Selling and sales management
Engels | 522 pagina's | Pearson, Harlow, England, Amsterdam | 2015
Gedrukt boek
Jedid-Jah Jonker Target selection and optimal mail strategy in direct marketing
Non-fictie
Engels | 137 pagina's | Thela Thesis, [Amsterdam] | 2002
Gedrukt boek
P.N. Spring Statistical methods in database marketing
Non-fictie
Engels | 177 pagina's | Labyrint Publication, Capelle a/d IJssel | 2001
Gedrukt boek
Jedid-Jah Jonker | Philip Hans Franses | Nanda Piersma Evaluating direct marketing campaigns; recent findings and future research topics
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Hiek van der Scheer Quantitative approaches for profit maximization in direct marketing
Non-fictie
Engels | 202 pagina's | 1998
Gedrukt boek
J.C. Hoekstra | J. Schijns There is no need for more than one definition of direct marketing
Non-fictie
Engels | 13 pagina's | Maastricht research school of Economics of Technology and Organization, Maastricht | 1996
Gedrukt boek
L. Muus | Hiek van der Scheer | Tom Wansbeek A decision theoretic framework for profit maximization in direct marketing
Non-fictie
Engels | 20 pagina's | University of Groningen, Groningen | 1996
Gedrukt boek
J. Schijns | G.J. Odekerken-Schröder Segment selection by relationship strength
Non-fictie
Engels | 22 pagina's | METEOR, Maastricht research school of Economics of Technology and Organization, Maastricht | 1995
Gedrukt boek
Prasad A. Naik | Nanda Piersma Understanding the role of marketing communications in direct marketing
Non-fictie
Engels | 29 pagina's | Econometric Institute, Rotterdam | 2002
Gedrukt boek
Dianna Edwards Catalog design
the art of creating desire
Engels | 160 pagina's | Rockport Publishers, Gloucester, Mass | 2001
Gedrukt boek
Nanda Piersma | Jedid-Jah Jonker Determining the direct mailing frequency with dynamic stochastic programming
Non-fictie
Engels | 24 pagina's | Econometric Institute, Rotterdam | 2000
Gedrukt boek
P.N. Spring | Tom Wansbeek | P.S.H. Leeflang Interactions between consumers and firms
identifying the direct mail-prone consumer
Non-fictie
Engels | 28 pagina's | University of Groningen, Groningen | 2000
Gedrukt boek
Hiek van der Scheer | P.S.H. Leeflang Determining the optimal frequency of direct marketing activities for frequently purchased consumer goods
Non-fictie
Engels | 20 pagina's | University of Groningen, Groningen | 1997
Gedrukt boek
Srinivas Durvasula | Syed H. Akhter | Gary J. Bamossy A cross-national comparison of consumers' attitudes toward direct marketing and purchase intention
Non-fictie
Engels | 27 pagina's | Tinbergen Institute, Amsterdam [etc.] | 1996
Gedrukt boek
David Meerman Scott The new rules of marketing and PR
how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
Engels | 275 pagina's | John Wiley, Hoboken, NJ | 2007
Gedrukt boek
Jedid-Jah Jonker | Nanda Piersma | Dirk Van den Poel Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Non-fictie
Engels | 27 pagina's | Econometric Institute, Erasmus University Rotterdam, Rotterdam | 2002
Gedrukt boek
Erasmus Research Institute of Management Deriving target selection rules from endogenously selected samples
Non-fictie
Engels | 38 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2001
Gedrukt boek
R. Potharst | Uzay Kaymak | W. Pijls Neural networks for target selection in direct marketing
Non-fictie
Engels | 16 pagina's | Erasmus Research Institute of Management, Rotterdam | 2001
Gedrukt boek