Zoekresultaten
Resultaat 1 - 20 (van 44)
Philip Kotler | Gary Armstrong Principles of marketing
Engels | 731 pagina's | Pearson Education Limited, Harlow, Essex | 2015
Gedrukt boek
Fred van Eenennaam Market-based strategies in a converging market
a study on marketing standardisation of consumer goods in Western Europe
Non-fictie
Engels | 242 pagina's | Athenean Holding | 2001
Gedrukt boek
Peter C. Verhoef Analyzing customer relationships: linking relational constructs and marketing instruments to customer behavior
Non-fictie
Engels | 158 pagina's | Thela Thesis], [Amsterdam | 2001
Gedrukt boek
G.B.W. Willenborg An integrated conceptual model of cooperative consumer relationships in services
development and test
Non-fictie
Engels | 340 pagina's | Labyrint Publication, Capelle a/d IJssel | 2001
Gedrukt boek
Ed J. Nijssen Why satisfaction doesn't buy loyalty
the role of industry context effects
Non-fictie
Engels | 24 pagina's | 2001
Gedrukt boek
P.N. Spring Statistical methods in database marketing
Non-fictie
Engels | 177 pagina's | Labyrint Publication, Capelle a/d IJssel | 2001
Gedrukt boek
Lynn Van der Wagen Event management
for tourism, cultural, business an sporting events
Engels | 260 pagina's | Pearson Education, Sydney | 2001
Gedrukt boek
Eelko Huizingh | E. Zengerik Modeling the marketing strategy-performance relationship
towards an hierarchical marketing performance framework
Non-fictie
Engels | 55 pagina's | University of Groningen, Groningen | 2001
Gedrukt boek
K. van Ittersum The role of region of origin in consumer decision-making and choice
Non-fictie
Engels | 165 pagina's | Mansholt Graduate School, Wageningen | 2002
Gedrukt boek
Philippe Malaval | Christophe Bénaroya Aerospace marketing management
manufacturers, OEM, airlines, airports, satellites, launchers
Non-fictie
Engels | 536 pagina's | Kluwer Academic Publishers, Boston, Dordrecht [etc.] | 2002
Gedrukt boek
Peeter Verlegh Country-of-origin effects on consumer product evaluations
Non-fictie
Engels | 136 pagina's | 2001
Gedrukt boek
Judith Richter International regulation of transnational corporations
the infant food debate
Non-fictie
Engels | 183 pagina's | 2001
Gedrukt boek
Multiunit organization and multimarket strategy
Non-fictie
Engels | 408 pagina's | JAI, Amsterdam [etc.] | 2001
Gedrukt boek
Bernard Conlon Consumer rationality in choice
Non-fictie
Engels | 154 pagina's | CentER, Tilburg University], [Tilburg | 2001
Gedrukt boek
Ed J. Nijssen Creating customer value through strategic marketing planning
a management approach
Non-fictie
Engels | 152 pagina's | Kluwer Academic Publishers, Boston, Dordrecht [etc.] | 2001
Gedrukt boek
Frits Baylé A ready reference
26 essays on marketing and communications
Non-fictie
Engels | 144 pagina's | Holland Business Publications, Heemstede | 2001
Gedrukt boek
Erasmus Research Institute of Management How and why decision models influence marketing resource allocations
Non-fictie
Engels | 50 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2001
Gedrukt boek
Stefan Stremersch Essays on marketing strategy in technology-intensive markets
Non-fictie
Engels | 163 pagina's | CentER, Tilburg University], [Tilburg | 2001
Gedrukt boek
E.M. Timmerman Researching brand images
the nature and activation of brand representations in memory
Non-fictie
Engels | 268 pagina's | Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, Amsterdam | 2001
Gedrukt boek
Gianluigi Guido The salience of marketing stimuli
an incongruity-salience hypothesis on consumer awareness
Non-fictie
Engels | 296 pagina's | Kluwer Academic Publishers, Boston, Dordrecht [etc.] | 2001
Gedrukt boek