Zoekresultaten
Resultaat 1 - 5 (van 5)
Peter C. Verhoef The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Ruth N. Bolton | Katherine N. Lemo | Peter C. Verhoef The theoretical underpinnings of customer asset management: a framework and propositions for future research
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Laurens Sloot | Peter C. Verhoef | Philip Hans Franses The impact of brand and category characteristics on consumer stock-out reactions
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Peter C. Verhoef | Philip Hans Franses On combining revealed and stated preferences to forecast customer behavior
three case studies
Non-fictie
Engels | 12 pagina's | Econometric Institute, Rotterdam | 2002
Gedrukt boek
Peter C. Verhoef | F. Langerak Further thoughts on CRM: strategically embedding Customer Relationship Management in organizations
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek