Zoekresultaten
Resultaat 1 - 6 (van 6)
Ed J. Nijssen Why satisfaction doesn't buy loyalty
the role of industry context effects
Non-fictie
Engels | 24 pagina's | 2001
Gedrukt boek
R.T. Frambach | Manoj K. Agarwal | Ed J. Nijssen Beyond the adoption/non-adoption dichotomy: the impact of innovation characteristics on potential adopters' transition through adoption process stages
Non-fictie
Engels | 32 pagina's | Vrije Universiteit, Amsterdam | 2002
Gedrukt boek
Ed J. Nijssen Creating customer value through strategic marketing planning
a management approach
Non-fictie
Engels | 152 pagina's | Kluwer Academic Publishers, Boston, Dordrecht [etc.] | 2001
Gedrukt boek
Ed J. Nijssen | Cees H. van Vliet Branding fresh food products, exploratory empirical evidence from the Netherlands
Non-fictie
Engels | 6 pagina's | RIBES, Rotterdam Institute for Business Economic Studies, Rotterdam | 1996
Gedrukt boek
Ed J. Nijssen | Will Reijnders Macht als strategisch en tactisch marketinginstrument binnen de distributieketen
Non-fictie
Engels | Tilburg University, Tilburg | 1989
Gedrukt boek
Ed J. Nijssen | Diana Hartman Consumer evaluations of brand extensions
an integration of previous research
Non-fictie
Engels | 10 pagina's | RIBES, Rotterdam Institute for Business Economic Studies, Rotterdam | 1994
Gedrukt boek