Zoekresultaten
Resultaat 1 - 20 (van 43)
Alina Wheeler Designing brand identity
an essential guide for the entire branding team
Engels | 324 pagina's | Wiley, Hoboken, New Jersey | 2018
Gedrukt boek
Gerald Zaltman How customers think
essential insights into the mind of the market
Engels | 323 pagina's | Harvard Business School Press, Boston, MA | 2003
Gedrukt boek
Stefan Wuyts Partner selection in business markets
a structural embeddedness perspective
Non-fictie
Engels | 163 pagina's | Thela Thesis], [Amsterdam | 2003
Gedrukt boek
Ed Peelen Customer relationship management
Engels | 433 pagina's | Financial Times/Prentice Hall, Harlow [etc.] | 2005
Gedrukt boek
Svend Hollensen Marketing management
a relationship approach
Engels | 787 pagina's | Financial Times/Prentice Hall, Harlow [etc.] | 2003
Gedrukt boek
Rosalind Masterson | Nichola Phillips | David Pickton Marketing
an introduction
Engels | 542 pagina's | SAGE, Los Angeles | 2017
Gedrukt boek
Sport and adventure tourism
Engels | 324 pagina's | Haworth Hospitality Press, New York [etc.] | 2003
Gedrukt boek
D. Fok Advanced econometric marketing models
Non-fictie
Engels | 189 pagina's | Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam, [Rotterdam] | 2003
Gedrukt boek
Ben Tiggelaar The ideas of Philip Kotler about marketing
Non-fictie
Engels | Tyler Roland Press, [Soest] | 2011
Luisterboek (cd)
Tibert Verhagen | Erik J. van den Ham | M.R. Creemers Functional online store attributes
towards a classification of CDSS content
Non-fictie
Engels | 24 pagina's | Vrije Universiteit, Amsterdam | 2003
Gedrukt boek
André Platteel Margeting: inventing a different marketing language
Filosofische en artistieke beschouwing over de veranderende relatie tussen consumenten en merken in een moderne beeldcultuur en de wijze waarop marketeers daarop kunnen inspelen.
Non-fictie
Engels | 512 pagina's | Episode Publishers, Rotterdam | 2003
Gedrukt boek
Manoj K. Agarwal | R.T. Frambach Customized service bundles in a competitive context
integrating consumers' bundling, brand and quantity decisions
Non-fictie
Engels | 38 pagina's | Vrije Universiteit, Amsterdam | 2003
Gedrukt boek
C. Horváth | J.E. Wieringa Combining time series and cross sectional data for the analysis of dynamic marketing systems
Non-fictie
Engels | 38 pagina's | University of Groningen, Groningen | 2003
Gedrukt boek
C. Wiertz | Ko de Ruyter | S. Streukens Cooperating for service excellence in multichannel service systems
an empirical assessment
Non-fictie
Engels | 38 pagina's | METEOR, Maastricht research school of Economics of TEchnology and ORganizations, Maastricht | 2003
Gedrukt boek
David J. Dekker | F.N. Stokman | Philip Hans Franses Effectiveness of brokering within account management organizations
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2003
Gedrukt boek
Wouter de Vries (jr.) | A.P.J. Goud | Bettie M.J. Goud Strategic service management
a guide into 20 different models, theories and concepts
Non-fictie
Engels | 201 pagina's | Stenfert Kroese, Groningen | 2004
Gedrukt boek
Philip Kotler Marketing insights from A to Z
80 concepts every manager needs to know
Beknopte bespreking van een aantal basisbegrippen op marketinggebied.
Non-fictie
Engels | 206 pagina's | Wiley & Sons, Hoboken, NJ | 2003
Gedrukt boek
Mike Moser United we brand
how to create a cohesive brand that's seen, heard, and remembered
"Today's customers face a dizzying array of choices, whether they're buying a car, choosing a school, or contributing to a charity. As a result, brand is often the critical differentiating factor in a customer's decision-making process. - Yet for most companies, there is a yawning gap between how the brand is viewed within the company - and how it is perceived out in the world. - "Marketing veteran Mike Moser argues that the problem isn't that executives don't "get" their brand. - It's that they...
Non-fictie
Engels | 165 pagina's | Harvard Business School Press, Boston, MA | 2003
Gedrukt boek
Martijn Hesselink | Ton van der Wiele Mystery shopping: in-depth measurement of customer satisfaction
Non-fictie
Engels | 13 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2003
Gedrukt boek
Rutger van Oest | Philip Hans Franses Which brands gain share from which brands?
inference from store-level scanner data
Non-fictie
Engels | 46 pagina's | Tinbergen Institute, Amsterdam [etc.] | 2003
Gedrukt boek