Zoekresultaten
Resultaat 1 - 20 (van 34)
Jenni Romaniuk | Byron Sharp How brands grow
part 2; including emerging markets, services, durables, new and luxury brands
Engels | 239 pagina's | Oxford University Press, Australia | 2022
Gedrukt boek
Martijn van Kesteren Marketing superhero
creatively unleash your 6 marketing powers
Non-fictie
Engels | 132 pagina's | Younique Creations, [Soest] | 2016
Gedrukt boek
Lawrence D. Gibson Not just numbers
rediscovering the promise and power of marketing research
Engels | 216 pagina's | Maven House, Palmyra, VA | 2016
Gedrukt boek
Maxime Roux From traditional marketing to storytelling
Engels | 87 pagina's | LAP Lambert Academic Publishing, Saarbrücken | 2016
Gedrukt boek
Mahesh Gadekar Exploring relationship between product variants and brand loyalty
Engels | 68 pagina's | LAP Lambert Academic Publishing, Saarbrücken | 2016
Gedrukt boek
Adele Sweetwood The analytical marketer
how to transform your marketing organization
Engels | 180 pagina's | Harvard Business Review Press, Boston, Massachusetts | 2016
Gedrukt boek
Anne-Sophie Poupeau Marketing to children
where can the target of children and advanced marketing meet?
Engels | 96 pagina's | LAP Lambert Academic Publishing, Saarbrücken | 2016
Gedrukt boek
Evert de Haan Creating, managing and monitoring customer value in the on- and offline world
Non-fictie
Engels | 167 pagina's | Rijksuniversiteit Groningen, [Groningen] | 2016
Gedrukt boek
Aayush Hingar Cloud marketing and its strategies
an inside look of how cloud marketing has changed the game
Engels | 42 pagina's | LAP Lambert Academic Publishing, Saarbrücken | 2016
Gedrukt boek
Tim Kontner How much of what?
the influence of product information amount and content on consumer response
Engels | AV Akademikerverlag, Saarbrücken | 2016
Gedrukt boek
Joeri Van den Bergh | Mattias Behrer How cool brands stay hot
branding to Generation Y and Z
Engels | 287 pagina's | KoganPage, London | 2016
Gedrukt boek
Sangram Vajre Account-based marketing for dummies®
Engels | 354 pagina's | For Dummies®, a Wiley brand, Hoboken, NJ | 2016
Gedrukt boek
Francesco Chiaravalloti Performance evaluation in the arts
from the margins of accounting to the core of accountability
Due to the policies introduced by many European governments since the rise of New Public Management in the 1990s, performance measurement has become the dominant means of government control of publicly funded organizations. As a result, publicly funded organizations have been increasingly asked to account to external stakeholders based on quantitative performance measures. Inspired by the economic logic of the business sector, such supposedly objective performance measures have been uncritically...
Non-fictie
Engels | 279 pagina's | University of Groningen, [Groningen] | 2016
Gedrukt boek
Kega Mastering the new retail reality
Non-fictie
Engels | 85 pagina's | Kega, Sassenheim | 2016
Gedrukt boek
Sander Floris Marie Beckers Going beyond transactions: theoretical perspectives and emperical studies on customer engagement behavior effectiveness
Non-fictie
Engels | 161 pagina's | Research school SOM, Faculty of Economics and Business, University of Groningen, Groningen | 2016
Gedrukt boek
Carmen Neghina Value cocreation in service interactions
a consumer perspective
Non-fictie
Engels | 147 pagina's | Open Universiteit, [Heerlen] | 2016
Gedrukt boek
Prashant Chaudhary Retail marketing in the modern age
Non-fictie
Engels | 4 pagina's | SAGE Texts, Los Angeles | 2016
Gedrukt boek
Stephen Brown Brands and branding
Non-fictie
Engels | 282 pagina's | SAGE, Los Angeles | 2016
Gedrukt boek
Charles Doyle A dictionary of marketing
Non-fictie
Engels | 529 pagina's | Oxford University Press, Oxford | 2016
Gedrukt boek
Praveenkumar Selvaraj Tourism marketing
Engels | 134 pagina's | LAP Lambert Academic Publishing, Saarbrücken, Germany | 2016
Gedrukt boek