Zoekresultaten
Resultaat 1 - 6 (van 6)
Stijn M.J. van Osselaer Of rats and brands
a learning-and-memory perspective on consumer decisions
Non-fictie
Engels | 25 pagina's | Erasmus Research Institute of Management, Erasmus University, Rotterdam | 2004
Gedrukt boek
Laurens Sloot | Peter C. Verhoef Understanding the impact of brand delistings on assortment evaluations and store switching and complaining intentions
Non-fictie
Engels | 47 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2004
Gedrukt boek
A. van Riel | Charles Pahud de Mortanges | S. Streukens Antecedents of industrial brand equity: an empirical study
Non-fictie
Engels | 19 pagina's | METEOR, Maastricht research school of Economics of TEchnology and ORganizations, Maastricht | 2004
Gedrukt boek
Philip Hans Franses | Marco Vriens Advertising effects on awareness, consideration and brand choice using tracking data
Non-fictie
Engels | 19 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2004
Gedrukt boek
Peter C. Verhoef | F. Langerak | Bas Donkers Understanding brand and dealer retention in the new car market: the moderating role of brand type
Non-fictie
Engels | 48 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2004
Gedrukt boek
Roland van der Vorst Branding
a systems theoretic perspective
Non-fictie
Engels | 375 pagina's | 2004
Gedrukt boek