Zoekresultaten
Resultaat 1 - 2 (van 2)
Rik Riezebos Brand-added value
theory and empirical research about the value of brands to consumers
Non-fictie
Engels | 271 pagina's | Eburon, Delft | 1994
Gedrukt boek
Rik Riezebos | M.W.P.M. Snellen Brand name changes
(an empirical study on factors that may influence consumers' willingness to buy a brand after a change in brand name)
Non-fictie
Engels | Rotterdam School of Management, Erasmus University, Rotterdam | 1993
Gedrukt boek