Zoekresultaten
Resultaat 1 - 2 (van 2)
Rik Riezebos Brand-added value
theory and empirical research about the value of brands to consumers
Non-fictie
Engels | 271 pagina's | Eburon, Delft | 1994
Gedrukt boek
Ed J. Nijssen | Diana Hartman Consumer evaluations of brand extensions
an integration of previous research
Non-fictie
Engels | 10 pagina's | RIBES, Rotterdam Institute for Business Economic Studies, Rotterdam | 1994
Gedrukt boek