Zoekresultaten
Resultaat 1 - 3 (van 3)
Mark Leenders | Berend Wierenga How the impact of integration of marketing and R&D differs depending on a firm's resources and its strategic scope
Non-fictie
Engels | 45 pagina's | Erasmus Research Institute of Management (ERIM), Rotterdam | 2002
Gedrukt boek
Mark Leenders | Berend Wierenga How and when the marketing-R&D interface affects the new product performance of companies
Non-fictie
Engels | 37 pagina's | Erasmus Universiteit Rotterdam, Faculteit Bedrijfskunde/Rotterdam School of Management, Rotterdam | 1999
Gedrukt boek
Wybe T. Popma | Eric Waarts | Berend Wierenga New product announcements as market signals
a content analysis in the DRAM chip industry
Non-fictie
Engels | Erasmus Research Institute of Management (ERIM), Rotterdam | 2003
Gedrukt boek