Ien Ang Desperately seeking the audience
Gedrukt boek
Bibliografie : p. 186-199 Met reg. The author argues that despite televisions apparently steady success in absorbing people's attention, television audiences remain extremely difficult to define, attract and keep. Television audience only exists as an imaginary entity, an abstraction constructed from the vantage point of the institutions, in the interest of the institutions. By looking closely at both American and European approaches to the television audience new insights into the television culture are given, with the audience seen not as object to be controlled, but as active social subjects, engaging with television in stubbornly contradictory ways.