Paul Trott Innovation management and new product development
Gedrukt boek
"Innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economics and firms. - This book is designed with one overriding aim: to make this exciting and highly relevant subject as clear to understand as possible. - "Innovation Management and New Product Development expertly illustrates the problems faced by firms as they try to develop innovative products that will help them survive and prosper. - It is designed to be accessible and readable, and was the first textbook to bring together the areas of innovation management and new product development for the business student."--BOOK JACKET
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